by Kelly | Jan 6, 2021 | Marketing Strategy
If you’re one of the many marketers who use Google Ads to improve brand awareness and drive conversions, you’re probably always looking for ways to improve your strategy. This is important because an ineffective ads campaign not only fails to give you the traffic and...
by Kelly | Jan 3, 2021 | Marketing Strategy
One of the most effective ways to market your brand online is for your ads to show up in search results for relevant search terms. However, paying for ads can add up over time. This isn’t a problem for many larger businesses with larger marketing budgets, but for the...
by Kelly | Oct 7, 2020 | Content Marketing, Healthcare Marketing, Marketing Strategy
When creating content for your website, you should create interesting, informative, educational or entertaining content. However, this can be challenging for health care marketers who feel that the topics in their industry are naturally stale or boring. What if...
by Kelly | Sep 8, 2020 | Marketing Strategy, Social Media Marketing
Using social media marketing as part of your digital marketing strategy to attract new leads online is attractive for many reasons. Most social media is free to use. Millions of people are active on social media every day, including a sizable portion of your brand’s...
by Kelly | Sep 2, 2020 | Marketing Strategy
You may already know that businesses can use online marketing to reach a vast potential target audience. However, what about when you don’t want to reach anyone except for the people in your local area? Is online marketing still worth it? Absolutely. Arguably, online...
by Kelly | Sep 1, 2020 | Marketing Strategy
So many people turn to the internet when looking for a product or service they need. However, for them to be able to find what they’re looking for, businesses like yours need to have a visible presence online. It’s not enough these days to simply have a website. You...