by Kelly | Nov 28, 2018 | Healthcare Marketing, Marketing Strategy, Search Engine Optimization
People in the United States have a lot of freedom when it comes to choosing the healthcare provider they think is best for them. These days, most people go online to research before buying a product or service. This isn’t any different for healthcare services. You’ll...
by Kelly | Nov 20, 2018 | Content Marketing, Digital Marketing, Marketing Strategy
Your brand’s voice is more than how you wish to appear to consumers; it is a direct factor in how people trust your consistency and reliability. Developing your brand’s voice isn’t an easy task and there are many factors to consider. Brand voice is an important part...
by Kelly | Nov 20, 2018 | Search Engine Optimization, Content Marketing, Digital Marketing, Marketing Strategy
Many people associate content marketing with the digital age, though it really goes back to the advent of print technology. However, with the advent of the internet and search engines, content marketing has become one of the most important forms of marketing to...
by Kelly | Nov 20, 2018 | Digital Marketing, Marketing Strategy, Pay Per Click Marketing
Pay-per-click (PPC) advertising is a form of advertising that displays your ad at the top of organic search results in search engines. Many businesses use PPC because it increases brand awareness and contributes to an increase of qualified leads and customers. The...
by Kelly | Nov 19, 2018 | Uncategorized, Digital Marketing, Marketing Strategy, Pay Per Click Marketing
Most modern marketers are aware of pay-per-click (PPC) advertising and how it can help deliver more qualified leads to your website who are likely to become customers. A PPC campaign can only be as successful as its landing pages though, and if your landing pages...
by Kelly | Nov 18, 2018 | Search Engine Optimization, Content Marketing, Digital Marketing, Marketing Strategy, Social Media Marketing
An inbound link to your content is one of the ways that search engines decide if your website is a trustworthy source of information. The trouble with inbound links though is you can’t really control them. Part of the solution for attracting inbound links is to...