We all know what it’s like to have our interest piqued so that we feel compelled to learn more. For example, maybe you watched the pilot of a television show that left on a cliffhanger, and you just have to know what happens next, so you tune in the next week. Perhaps you saw a colorful ad for a new fast-food item that you plan to try tonight. On your business’s website, the goal is to keep the user interested enough that they take the next step to further their connection with your company. That’s what a call to action is for.
A call to action is essentially a prompt that encourages a customer to follow through with an action that will contribute to your marketing goals. It plays a pivotal role in content marketing, including blog posts that appeal to search engine algorithms.
We’re here to discuss what a call to action can do for your SEO strategy as well as examples that can spark some inspiration.
What a blog post’s call to action does for your SEO
A call to action (CTA) on a piece of content, such as a blog post, is exactly as it sounds. You’re creating text that recommends the reader to take a specific action. It can be plain text, a text link or a button.
A CTA encourages the reader to take a desired action that will move them through the sales funnel, such as providing their email address for future deals or calling for more information about your services. In most cases, the CTA is located in the conclusion of a site’s blog post.
A call to action can help improve a blog post’s performance and your marketing analytics in a variety of ways, including:
- Improving user experience — It’s common for a blog post’s call to action to be an internal link, such as a landing page or another piece of content. It helps the user navigate your website, which plays a role in the user experience that a search engine algorithm looks for when considering your keyword rankings.
- Contributing to click-through rates — Your click-through rate plays a vital role in your marketing efforts. Basically, it shows if your efforts are working. When a user clicks on a CTA, it proves that you’re targeting the right audience and that you’re writing a blog post that’s relevant and helpful.
- Increasing lead conversion rates — The goal of any piece of content on your site is to convert the reader into a customer. A CTA can help build your qualified leads by encouraging them to carry out a specific action that shows their interest, such as booking an appointment.
Examples of calls to action that you can add to your SEO blog posts
Now that we’ve talked a bit about what CTAs do, it’s time to give you a few examples that may work for your blog posts and explain why.
- “Subscribe to our blog” — This CTA is a good way to keep the reader in the sales funnel without making them feel pressured to spend money (right now, at least). By suggesting that they subscribe to your blog, you can determine the effectiveness of your posts while gathering their data for future marketing campaigns.
- “Click to learn more” — A CTA is a great way to link a user to your site’s landing pages, which showcase your products or services. With a CTA that leads a user to learn more about your business, you can help them through the decision-making process while also increasing the user experience for SEO.
- “Get started” — The customer journey is exactly that — a journey. By initiating the conversion process through the CTA, you’re building up the excitement for the user about the possible advantages they could gain from starting a connection with you.
At BURG+CO., we ensure that all of our SEO-optimized blog posts include a call to action in every conclusion to keep users moving through the sales funnel. We know what it takes to grab their attention and move them on to the next step.
Want to engage with new visitors on your website with a call to action? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
