When you’re looking at your company’s website or application, you’re looking at it through the eyes of a provider as opposed to a consumer. But try to switch over to a customer’s perspective. Then you can see what they’re experiencing when they’re exploring your site or content. You’ll likely pick up on errors that you’re having trouble seeing from the back end.
To put it simply, an end user is your customer. It’s the person who’s either using your product or service, or they intend to in the future. By taking note of the end user experience online, you can increase your customer acquisition, retention and engagement rates with the right improvements. If you’re unsure about how to carry out that process, a marketing agency can help.
We’ll talk about how a marketing agency can boost your company’s end user experience to maximize engagement, retention and conversion.
6 ways that a marketing agency can boost your online end user experience
Running a website goes beyond the initial development and adding new content. It requires consistent upkeep to ensure that it’s user friendly and running smoothly. End user experience management refers to approaching the IT performance from the customer’s perspective. The goal is to understand the user’s journey and troubleshoot when necessary. Closely related is end user experience monitoring. It tracks the metrics that influence the end user experience, such as network latency.
A marketing agency can improve your end user experience in a variety of ways by looking at how your website and applications are interacting with your website visitors in hopes of converting them into customers.
Here’s how a marketing agency can improve end user experience through monitoring and management:
- Improving aesthetics — One of the most important aspects of the end user experience is holding their attention long enough to take action in some capacity, such as a purchase or providing information for future marketing campaigns. The aesthetic of your website should reflect your brand’s personality. A marketing agency can boost your visual appeal and ensure that it’s consistent throughout the visitor’s journey.
- Automating where possible — A marketing agency will be able to use end user experience management to see where there’s potential for automation on your site. Automation can make a notable difference on customer engagement and conversion. The benefits of features like chatbot requests on the home page and completing info forms with autofill can be seen through the end user perspective.
- Finding room for engagement — Branching off from the previous point is the importance of learning how to keep your end users interacting and engaging with your site at multiple points throughout the visit in order to push them closer to a purchase. A marketing agency can determine engagement opportunities through their end user experience management, such as internal linking and asking for feedback.
- Creating informative content — A marketing agency can create and post content that will reach your target audience through SEO strategies, leading to conversions. With content like videos and blog posts, your end users can gain a better understanding about who you are, what you do and how you can help them. The content can also detail the problem that you are trying to fix with your product or service to show the user why they should be a customer.
- Fixing lag time — Nothing ruins an end user experience like lagging. If your page doesn’t respond in less than a second, there’s a decent chance that the visitor will click off and try to find a site that’s quicker to use before making a purchase. Through end user experience monitoring, a marketing agency can pinpoint the issue and fix the problem as efficiently as possible to reduce the risk of future lagging getting in the way of conversion..
- Heat mapping — When you’re looking for increased conversion rates and engagement on your website, heat maps are an effective marketing tool. Through a color spectrum, a marketing agency can look at your webpage and see what points are holding the interest of users the most. It helps you visualize how users interact with your site. Then you can determine what aspects are gaining the most attention and where the gaps are. Heat maps can help optimize your website to drive conversion rates for revenue.
Want to increase your website traffic with improved end user experience? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
