Picture this: You’re walking down the street, and a colorful display in a bookstore catches your eye. You stop to admire the fascinating book covers and the decorations surrounding them. You go inside to further explore the selections. Even though you may not purchase one of the displayed books today, you’ll likely keep thinking about it until you take the plunge on your next payday. That display is a type of lead generation.
While we would all like to have everyone who comes across our business become an instant customer, that’s just not realistic. That’s why lead generation is pivotal to all marketing strategies. You need to make people aware of what you do and how you can help them so that they are intrigued enough to further their connection with you.
If you’re unsure about the best ways to increase your lead generation, we’ll go over some strategies that are worth considering.
5 lead generation strategies
Let’s start with a basic definition. Lead generation refers to the process of attracting and engaging with potential customers. While it starts at the top of the sales funnel — the awareness step — the end goal is always to make a sale.
Lead generation is all about grabbing the attention of potential customers and helping them move further down the sales funnel to customer acquisition. If you’re unsure about how you can boost your lead generation, here are a few strategies worth testing out:
- Optimize your landing pages — Once a person clicks on a landing page on your site, they should be gently nudged in the direction of a conversion, such as filling out a form. This helps them to become a lead by sharing their information so that you can remarket to them in the future. By establishing your expertise and showcasing your value, a landing page should encourage a user to become a lead. It also helps boost your search engine optimization (SEO) keyword rankings by improving user experience and engagement.
- Create problem-solving content — Content marketing plays a vital role in lead generation. With the right content, you can appeal to the right audience. One of the best ways to intrigue a potential customer is to offer a solution to a relevant problem. For example, if you have a cleaning business, you can create a blog post called “5 creative ways to remove food stains from carpet.” At the end of the post, you can ask the reader to fill out a form if they need further help removing those stains.
- Use lead magnets — Sometimes the best way to generate a lead is to give them free resources to further understand the value that you can provide for them if they become a paying customer. That’s why a lead magnet can be such an effective marketing tool. A lead magnet refers to free resources that a website user can access if they provide their information. Common lead magnets include guides, templates and e-books.
- Offer free trials — If you want to convert a website visitor into a customer, it can be helpful to give them a little sample of what they can expect if they decide to make a purchase. Offer a free trial of your service or a free sample of your product in a pop-up window or in the conclusion of your content as a call to action. It allows them to experience a bit of what you can offer and keeps them interested in more. A free trial or sample can also be used as a lead magnet.
- Design engaging quizzes — If someone visits your site and they get overwhelmed by the options of your products or services, they may just click off. They can be nudged in the right direction by getting specific recommendations using a quiz. For example, if you own a snack company, you can have a quiz on your front page called “Which snack will satisfy your cravings?” Then with questions about preferring salty or sweet, diet restrictions, etc., they can know which of your snacks they should try.
At BURG+CO., we can collaborate with you to strategize and implement the right lead generation tactics to move people through the sales funnel and increase your customer acquisition.
Want to attract new visitors to your website for lead generation? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
