Surprises can be a mixed bag. Many people love to be surprised by their birthday gifts. Being surprised by a parking ticket? Not as fun. However, when it comes to your business’s website, there’s a type of surprise for your users that can help boost its performance: pop-up windows.
Pop-up windows refer to computer windows that appear automatically while you’re on a site, usually without being prompted. There are many examples of pop-up windows. There could be a window asking for an email address on a clothing site so they can send you a discount code. There are also quiz pop-up windows, which give the user the chance to answer questions that will help them learn about which of your products or services would be the best fit, such as a type of skin care.
Some people get annoyed by pop-up windows due to factors like poor timing and unappealing aesthetics. However, when done correctly, pop-up windows can help improve your site analytics and move your bottom line for revenue.
4 advantages that your business’s website can gain from pop-up windows
Pop-up windows can give your website a bigger boost than you may think. By learning about the benefits of adding pop-ups to your site, you can determine if they’re the right choice for you and what type of pop-ups would be the most effective for your marketing goals.
Here are four advantages that pop-up windows could have for your website:
- Increase conversions — When you’re looking at your site’s analytics, conversion rates are one of the most telling. You want to make sure that you’re actively encouraging people to further their connection with your site. This could mean clicking on a content link, providing their information or making a purchase. Pop-up windows help boost conversions by capturing a user’s attention quickly with a call to action, such as signing up for a free sample or prompting them with a personalized action, like reconsidering an abandoned cart item.
- Encourage engagement — Every time a user interacts with your website, it gives a little boost to important search engine optimization (SEO) analytics, such as time on page, as well as appealing to the search engine algorithm for an increase in keyword rankings. A pop-up window can help pique the interest of a user so that they continue to explore your site and stay engaged with your content.
- Collect data for targeted audience — For your website to be as effective in customer acquisition as possible, it needs to show that you know exactly what customers you want to acquire. With pop-ups that help you collect data about your qualified leads, such as email addresses, phone numbers and preferences, you can gain a better grasp of who they are and what they’re looking for. You can learn what designs spark their interest, what messaging appeals to them and what problems they’re looking to solve.
- Increase traffic to landing pages — You want to continuously nudge your website visitors in the direction of pages that will help move them through the sales funnel, such as interest and decision-making. A pop-up window can help drive traffic to your site’s landing pages, such as highlighting your “Sale” page or “About Us” page. Not only does this boost your qualified lead conversion rate, but it also helps your SEO by improving user experience with site navigation.
Allowing for pop-ups on your website can be a relatively easy process, as it requires inserting JavaScript code into your HTML. However, the intent and design of the pop-ups require proper strategy to maximize results.
At BURG+CO., we understand what it takes to have a site that appeals to search engine algorithms while also optimizing user experience. We can walk you through the process of creating pop-up windows for your site that will increase traffic, engagement and conversions.
Want to engage with new visitors to your website with pop-up windows? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
