When was the last time you used your cell phone? A few hours ago? Ten minutes ago? Are you on it right now as you’re reading this? It’s impossible to deny the power that our phones have in our everyday lives. As a business owner, it’s essential to capitalize on mobile device usage by making sure that your website is as mobile friendly as possible.
Due to different screen sizes and abilities, your website will appear differently on a laptop than it does on a phone. By testing to see if your site is mobile friendly, you can ensure that you’re able to gain traffic, engagement and conversions, no matter where the users are.
Read on to learn about how you can test if you have a mobile-friendly website and why it’s important to have one.
3 ways to test if you have a mobile-friendly website
Having a mobile-friendly website involves a variety of different contributing factors, from having a responsive layout to optimized images. If you’re unsure about how your website operates on a mobile device, here are a few tests worth trying:
- Google test — With more than 60% of Google searches in the U.S. coming from mobile phone users, it’s no surprise that Google has one of the best tools for checking the mobile-friendliness of your site. You can open the Google mobile-friendly test, type in your URL, and it will let you know if your website is usable on mobile devices. This straightforward test can give you a quick yes or no answer to the question, “Is my website usable on mobile devices?”
- Check the page speed — If your website pages don’t load quickly on mobile devices, you’ll likely have low engagement and a high bounce rate. If it struggles to load in less than two seconds, then your site likely doesn’t function properly on mobile devices. You can test the speed of your website by using the PageSpeed Insights tool from Google. Not only can it tell you how fast your website loads on mobile devices, but it also will show you what it looks like once it loads.
- Test it on your desktop — Believe it or not, the answers to your mobile device questions may be solved through a desktop. Pull your website up on your desktop browser, and minimize the screen size to see how the content and display are reformatted as it shrinks. While this isn’t always a surefire way to determine the mobile-friendliness of your mobile device due to the different processing powers, it can give you an idea about potential issues.
Why it’s essential to have a mobile-friendly website
Nearly three-fourths of online users will return to a website if it works on their mobile phones. When we’re talking about business-specific websites, more than 60% of consumers report that they are more likely to make a purchase from a website that’s mobile friendly.
But what are the specific benefits of having a mobile-friendly website for your business? Here are a few reasons why it’s important:
- SEO advantage — By having a mobile-friendly website, you’ll be favored by search engine algorithms, leading to higher placement on search engine result pages for relevant keywords. This can help increase organic traffic and quality lead generation.
- Positive user experience — If a user isn’t happy with your website, they’ll simply click off. Having a mobile-friendly website will enable users to navigate and interact with your website on their phone with ease. Plus, user experience is a contributing factor to your SEO.
- Conversion increase — In order for a user to make a purchase on your website, they have to be able to properly engage with it. If they are clicking on your website on their mobile phone, they should be able to navigate through the pages and click on calls to action for increased conversions.
At BURG+CO., we want to make sure that your website is as accessible, engaging and user friendly as possible. Not only can our website management team help test your site’s mobile-friendliness, but we’ll also help you strategize to optimize the site for the best analytics.
Want to attract new visitors to your mobile-friendly website? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
