The basics of backlinks in SEO

The basics of backlinks in SEO

Search engine optimization (SEO) seems to have dozens of terms that can go right over the head of a person without a ton of website design experience or an IT background. But by understanding the terminology and the importance of different SEO aspects, you can...
A checklist for creating a local SEO strategy

A checklist for creating a local SEO strategy

Whether you have multiple locations for your business or you serve a particular community, local search engine optimization (SEO) should be a priority in your marketing strategy. By making sure that you’re coming up in Google for relevant searches by your neighbors,...
Building brand awareness: 4 strategies and metrics

Building brand awareness: 4 strategies and metrics

In every industry, no matter what type of product or service you sell, standing out from the crowd is pivotal to customer acquisition and retention. In the marketing world, brand awareness is how you get your business out there and stay on the minds of potential and...