Marketers have become highly focused on creating a wide variety of content, and many businesses produce regular blogs, infographics and other marketing content now. 

This push to create a greater diversity of content often means that solidly performing options like marketing emails get left behind. However, a HubSpot poll reports that 46% of people want to get emails from brands and businesses that they support. As a result, it’s a good idea to ensure that email marketing is still a key part of your content marketing strategy. You’ll also want to find out some marketing email design best practices that can help you generate effective emails in 2021. 

These three design best practices can refresh your marketing emails for 2021: 

  1. Keep the email single-column — Double-column emails can look too busy, which can turn readers off before they even get into your email content. That’s one reason why it’s best to go with a single-column format for your marketing emails. 

In addition, you should add headers to the email to break up content into digestible chunks and to help readers see the content’s hierarchy. It’s important to avoid using a center-aligned column as well, since dyslexic readers tend to find this more difficult to read. 

  1. Optimize your font sizes — Something as simple as the size of your fonts can make digesting your marketing emails easier or tougher on your readers. One marketing email font best practice you should follow is to use a 22 point or larger font for your email titles. The body copy of the email should be sized to 12 or 14 points, since this helps make it ideal for viewing on both desktops and mobile devices. 
  1. Appropriately highlight your call-to-action buttons — Make sure the call-to-action button in your emails uses a font that is 16 points or larger. Also, a minimum button size of 44×44 pixels is recommended by Apple. The call-to-action (CTA) button is an important conversion element of your marketing emails. These buttons are intended to help take readers to the next step in your customer journey. Yet, the CTA button will have a hard time doing its job if it’s not properly highlighted. 

Burg & Co. can help ensure that your business is using email design best practices

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. This includes helping you ensure that your marketing emails are designed using the latest best-practice guidelines.

If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.