Social media marketing continues to change the way we look at digital marketing as a whole on almost a weekly basis. With this communication platform offering new ways to interact with your audience and build a following, savvy marketers need to know the latest trends in the field.

We’re always coming across important social media marketing news as a direct result of our line of work, and we think it’s important to share what we come across with our partners. This week, we’ll go over some news from Twitter, Reddit and Pinterest.

Twitter is testing “Professional Profiles” for brands

Twitter is helping brands distinguish themselves from personal users as it continues to test its “Professional Profiles” feature. This will provide brands with dedicated tools and features, such as additional info and contact details, that can help distinguish brands from typical users.

Using these features may be beneficial for brands that want to establish themselves as reputable in the eyes of their followers.

Reddit is introducing an audio meeting room feature

Reddit will be launching an audio tool called “Reddit Talk.” This tool will allow users to connect with others within a specific subreddit. It’s important for brands actively seeking to reach an audience on Reddit to make use of tools like these to connect with their audience in the spaces where they are most active. If your target audience is prone to engaging with audio rooms like Reddit Talk, make sure your brand has a presence there when necessary.

Pinterest is expanding its Shopify integration

Pinterest has an ongoing partnership with Shopify in 27 different countries to improve its e-commerce services. Recently, it has improved its integration features with Shopify to make it easier for Shopify merchants to connect their products to Pinterest.

Merchants can install the Pinterest Shopify app to quickly upload product catalogs, publish pins for products on sale, and track performance and manage campaigns.

Burg & Co. can be your partner for social media marketing

Managing social media marketing on your own can be difficult when you already spend a lot of time in other areas of your business. That’s why we’re here. We build social media marketing strategies that help attract and retain followers who are more likely to convert into leads and clients. If that sounds good to you, we’d love to get in touch and discuss how we can work with you to help you improve your brand’s social media strategy.

Contact our team today for more information about social media marketing or to schedule a complimentary consultation.