Regardless of whether you are keen on social media personally, your brand should be active on social media. Your target audience may have a large presence on Facebook, Instagram, Twitter or other platforms. If your brand has an account on the platforms your audience is active on, they can more easily engage with it and are more likely to become customers or clients.
Using social media as a brand is different than using it as an individual. You need to build a strategy of what to post and when. However, knowing how to do this can be challenging. We’re here to help by discussing when may be the best time to post on social media.
When is the best time to post on social media?
There is no blanket answer for “the best time to post on social media” for a couple of reasons. First being that each platform is different and has different hot engagement periods. Second being, your specific target audience might be a little different than the average users in their times spent on social media.
Still, there are some thoughts to keep in mind that can help you get started:
- Facebook — According to HootSuite, the best time to post on Facebook is between 9:15 a.m. and 3:15 p.m. ET on weekdays. This takes into consideration the most active engagement periods on Facebook of the average user. If you’re unsure of where your target audience falls, this time frame is a good spot to start.
- Instagram — HootSuites social media professionals claim that the best time to post on Instagram is anytime between 11 a.m. to 3 p.m. or 7 p.m. to 8 p.m. ET. Again, these are the times when the average users are most active.
- Twitter — The average Twitter user is most active on weekdays between 9 p.m. to 12 a.m. ET, so these may be the best times for your brand to make a post.
Remember, you may not be active during some of these time periods, but there are tools you can use to schedule out posts in advance. However, be careful when doing this because a pre-scheduled post may activate during an inconvenient time, such as if a national tragedy occurred. Your brand could come across as insensitive or robotic if you’re not careful with scheduling posts.
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