Social media marketing continues to change the way we look at digital marketing as a whole on almost a weekly basis. With this communication platform offering new ways to interact with your audience and build a following, savvy marketers need to know the latest trends in the field.

We’re always coming across important social media marketing news as a direct result of our line of work, and we think it’s important to share what we come across with our partners. This week, we’ll go over news from YouTube, Hootsuite and Twitter.

YouTube begins Shorts options rollout in U.S. 

This week YouTube rolled out a beta of itsTikTok-like Shorts video option to select U.S. users. Shorts was initially tested in India after TikTok was banned in the region, and this initial testing has shown excellent results with about 6.5 billion views per day

Soon, U.S. users will notice a “Shorts” row in the main feel of their YouTube app. Initially, Shorts will provide users with features like: 

  • Access to a multisegment camera.
  • The ability to string together multiple video clips. 
  • The ability to add music and control playback speed.

Hootsuite releases 2021 Social Media Image Guide

Images are an important part of getting your brand noticed on social media, and as dull as it may sound, how you format your images is important to getting noticed. After all, no one is going to look twice at your posts if your images are fuzzy or not positioned correctly. 

Hootsuite recently released its Social Media Image Guide for 2021, which lays out important image formatting information for many social media platforms. Platforms that the guide covers include: 

  • Instagram
  • Twitter
  • Snapchat
  • TikTok
  • Facebook
  • LinkedIn
  • Pinterest
  • Tumblr 
  • YouTube

Twitter releases survey on potential new business account features

Twitter started releasing hints that it was considering launching business profiles that would have additional features specific to businesses. These hints have been strengthened this month as Twitter has begun sending out a new survey to some users. The survey topic? Features that could potentially be included in their new business profiles. 

Some of the features mentioned in the survey include: 

  • Verification by default
  • A business category
  • A panel for business information, such as operating hours, location, etc.
  • A new business profile badge

Currently, Twitter hasn’t released a launch date for business profiles, but this new survey indicates that these profiles could be coming soon. 

Burg & Co. can be your partner for social media marketing

Managing social media marketing on your own can be difficult when you already spend a lot of time in other areas of your business. That’s why we’re here. We build social media marketing strategies that help attract and retain followers who are more likely to convert into leads and clients. If that sounds good to you, we’d love to get in touch and discuss how we can work with you to help you improve your brand’s social media strategy.

Contact our team today for more information about social media marketing or to schedule a complimentary consultation.