When it comes to digital marketing for your healthcare organization, you basically have two choices: hire an in-house team or partner with a marketing agency.

We think an agency is the way to go, but you shouldn’t just take our word for it. We want you to be as informed as possible so you can make the best educated decision for your brand. Take a look below to discover why you should partner with a marketing agency instead of hiring in-house.

Three reasons to choose a healthcare marketing agency over in-house marketing

  1. Healthcare marketing agencies save you time and money — Hiring a fully staffed in-house marketing team can be expensive. For a basic digital marketing strategy, you will need at least an SEO specialist, web developer and strategist. For a more well-rounded strategy, you’ll also need a social media marketing specialist, paid search specialist, a handful of writers and an experienced editor. You can see how the costs can start to pile up.

    A healthcare marketing agency already has a well-rounded team that can work closely with your brand to provide these services at a much lower cost than what it would be to hire in-house.

    Keep in mind, look for an agency with a well-rounded team. Don’t fall for “one-man teams” that claim they can do it all. We’ve seen this happen firsthand, and it doesn’t end well.
  2. Healthcare marketing agencies understand HIPAA compliance — Following HIPAA rules is paramount in healthcare marketing. One misstep can lead to an expensive lawsuit and other legal issues. Digital marketing agencies with a background in healthcare marketing understand HIPAA compliance and are dedicated to staying within its bounds, so you have nothing to worry about for your hospital’s compliance in its web presence.
  3. Healthcare marketing agencies learn your brand — A hesitation many professionals have with trusting an agency is that the agency is outside of the brand and won’t know what the brand needs. There is some truth to this. An agency starts off as an outsider. However, any agency worth its salt will work hard to learn your brand’s goals, voice and values to create and manage a strategy that works for you.

Ready to partner with a healthcare marketing agency? Look no further than Burg & Co.

Are you ready to attract new visitors to your website and more patients to your healthcare facility? This is difficult to do on your own, especially without a team of marketers. However, if you do not want to make the expensive commitment of hiring an in-house digital marketing team, you need to consider partnering with an agency like Burg & Co.

Our team has years of experience in helping healthcare organizations improve their digital presence to attract new patients and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital healthcare marketing or to schedule a complimentary consultation.