Why it’s a good idea to use a content marketing agency

As a business or organization with limited resources, you may be tempted to “go it alone” with your content marketing strategy. After all, how hard is it to send out a few tweets a week, post a video on YouTube and write up a blog on the company website?

It’s absolutely true that the internet has made it possible for any person or organization with a computer to reach a global audience of millions. It’s even more true that content marketing should be personalized and authentic to each company in order to be truly effective in building the brand and meeting business goals.

However, the digital marketing landscape is growing more complex by the day. Keeping up with the latest trends, identifying the best new tools and platforms and profiling your audience are just a few aspects of marketing that can be a full-time job. To take full advantage of what content marketing can offer your business or brand requires time and specialized expertise that a content marketing agency is built to provide.  

Advantages of a content marketing agency

Every business needs to decide for themselves if working with a content marketing agency is right for them. Content marketing can be a highly cost-effective solution compared to other forms of paid marketing, but it must be executed properly in order to see a return on investment.

Here’s how a content marketing agency can help you achieve the returns you’re seeking:

  • Experience running successful content marketing campaigns
  • Specialization and resources at a larger scale than individual companies have access to
  • Dedicated content creators who know how to craft compelling messages
  • Knowledge on converting traffic and engagement into prospects, leads and customers
  • Access to latest trends and industry knowledge through events and publications

Of course, once you decide that you should be working with a content marketing agency, the next step is finding the one that is right for you.

Burg & Co. Marketing offers expertise and passionate creators to tell your brand’s story

An agency partnership is one of the most important relationships, outside of individual teammates and customers, that your business will have. This relationship needs to be a two-way street. A content marketing agency can bring subject matter expertise and experience, but only you know your business and your brand.

Burg & Co. Marketing will collaborate to create a digital movement centered on your brand, your audience and your products. We have a seasoned, expert team who is passionate about crafting unique messages for unique audiences.

To learn more about our integrated cross-channel digital marketing services that also include social media marketing, pay-per-click advertising and search engine optimization, please contact us today.