Businesses that have not yet made the leap to social media platforms such as Facebook, Instagram, Twitter and LinkedIn may be wondering if it’s even necessary. If you’ve built a business without it and gotten this far, what’s the point in changing? Every business is different and there are different levels of usage and platforms that work better for different businesses, but the fact remains that in this day and age your business should absolutely use social media.
Social media is more than a passing fad, and it gives you the opportunity to reach an extremely wide audience with your message. To help you better understand the exact benefits of using social media for business, we’re sharing three of the most compelling reasons.
Here’s what a strong social media presence can offer
Businesses who invest the time to effectively manage official social media accounts do so for these reasons:
- Community building — Social media is the new town square. Even if your business isn’t on social media, you better believe most of your customers are. Social media gives you the opportunity to connect with your audience and be part of the conversation. This can help you build customer loyalty while protecting your brand online.
- Cross-promotion of content — Companies that use a blog and other forms of online content and don’t use social media to promote it are missing out on a big opportunity. Used in conjunction with a broader digital strategy, social media is a great way to increase exposure.
- Advertising opportunities — Did you know that Facebook is the No. 2 digital advertising platform by revenue after Google? Using social media to advertise your business puts you in front of millions of eyes and offers unparalleled ability to customize your audience based on extensive data.
Businesses who have decided to take the plunge into social media but don’t where to start can always work with a partner that can help them make the right choices for their brand and goals.
Burg & Co. Marketing understands social media marketing
Businesses who turn to our veteran team of digital storytellers and marketing experts will find people who believe in forming solid relationships and truly understand how your organizations works. Social media marketing requires authenticity and a careful touch, and we’ll make sure your online presence is built to strengthen your brand on a long-term basis while also delivering consistent return on investment.
To learn more about how we can help, contact us today to schedule a free marketing consultation.