Why pay-per-click marketing is important for small brands

Why Pay-per-Click Marketing Is Important for Small Brands

The digital marketing space is highly competitive, and as more and more businesses go online, even exclusively online, this is becoming more true by the day. Having visibility on search engines is one of the best ways to grow your business’s online presence, but reaching the front page of the search results pages can take considerable time and resources if you are targeting unpaid, organic search.

Make no mistake, organic search is extremely important, but if you’re a smaller brand that is looking to grow quickly, pay-per-click (PPC) marketing is a powerful solution. By bidding on the right keywords and attracting the right traffic, you can give your business the initial traction it needs for long-term growth. To paint a clearer picture, take some time to read over this quick and informative overview. 

What small brands should know about PPC marketing

Having a solid PPC strategy in place can help you in the following ways if you’re a small brand: 

  • It’s cost effective — PPC allows you to only spend a set amount that is within your budgetary limits. By targeting the right keywords and creating compelling advertising campaigns, you can achieve significant results. 
  • It can help build your broader marketing strategy — PPC can work in tandem with other strategies, including search engine optimization (SEO) and social media marketing, to help you balance underperforming areas and build brand awareness. 
  • It offers profound intelligence about your audience — Online advertising platforms like Google Ads and Bing Ads allow you to target highly specific audiences and conduct testing to better understand your core customers. 

To get the most out of a PPC strategy, small brands should turn to a digital partner that truly understands their needs. 

Build your digital marketing portfolio with Burg & Co. 

As a growing brand ourselves, Burg & Co. Marketing understands the needs of small businesses and has helped many achieve ROI on their marketing goals through PPC as part of a comprehensive digital strategy. Whether you’re just establishing yourself or starting to grow, we have the technical expertise and creative know-how to help you succeed. 

Contact us today to learn more and schedule your free marketing consultation.