With all that is going on in 2020, marketers may be asking themselves if it still makes sense to invest in search engine optimization (SEO). After all, people are adjusting to new and different ways of living as the coronavirus pandemic goes on, so marketing needs to change too. However, now is not a time when SEO falters. It is a time when SEO shines.
Why SEO is still important in 2020
At the time of writing this, Google has already received more than 2 trillion searches this year, averaging about 3.5 billion searches per day. The number of annual searches on Google has been slowly growing every year, and 2020 has been no exception. If anything, the pandemic has helped drive the value of SEO because more people are looking for services online instead of going out.
Of course, Google isn’t the only search engine. There is also Bing and Yahoo. But, since Google makes up 95% of all searches online, measuring its engagement is a good way to assess the health of SEO in today’s climate, and its health is checking out just fine.
Starting SEO in 2020 with Burg & Co.
Organic search is the largest driver of web traffic for most websites. If you are looking to attract more visitors and convert them into leads and clients, now is better than ever to get started with SEO. However, doing SEO on your own is challenging. It takes a lot of time and it requires you to have a lot of knowledge and skill. When you already have so much on your plate, it’s hard to find the time to learn how to do SEO and to implement and maintain a strategy.
Whether you have an old SEO strategy that needs some maintenance or you need to build one from the ground up, you need a team you can depend on. Our team of experienced marketing professionals at Burg & Co. can help you build an SEO strategy to achieve the results of higher traffic and increased leads.
Our team has years of experience in helping businesses build and maintain digital marketing strategies that attract visitors and convert leads. Are you ready to take your business’s digital presence to the next level? Contact our team today for more information about digital marketing or to schedule a complimentary consultation.