If you ask 10 digital marketing professionals, “What is truly the center of all digital marketing efforts?,” you probably expect 10 different answers. You may think some will answer social media marketing, for instance. Others may respond that search engine optimization (SEO) is the center.
However, there’s actually something fundamental that’s necessary for even these key parts of a digital marketing strategy: content.
Why is content the center of all digital marketing efforts?
Your digital marketing plan can focus on building up many different areas. It might work to create more videos that your potential customers can watch, or your plan might stress creating more blog articles. It may even revolve around posting more ads or posts on your social media platforms.
But there’s something that every one of these goals has in common: They won’t get anywhere without some form of content. It’s likely this realization that’s behind the fact that 70% of marketers are actively investing in content marketing. Indeed, meeting every one of the above goals has to start with creating some type of content. Otherwise, there are no videos for your potential customers to watch. There are no blogs for them to read. There are no social media posts for them to read and like, and there is nothing for search engines to rank in search results.
How can you nurture the center of all digital marketing efforts?
So, you’ve accepted that content is the true center of all digital marketing efforts? Excellent! However, you may be wondering where you should go from there. Here are a few steps you can take to nurture your content marketing efforts:
1. Audit your past content — Building a better body of content doesn’t have to start with creating new content. It can actually begin with looking at, or auditing, content you’ve already created. You can do so using popular tools like Google Analytics or Semrush. Such tools can help you see the content you have that’s already doing well and what isn’t. You can then make tweaks and additions designed to boost lower-performing content.
2. Find the right content creation team — We’ve recently expanded our content creation team. This has allowed us to create more varied and effective content for our clients. Like us, one step you could take is to build your own in-house content creation team. However, that step may not be economical or possible for small businesses. Fortunately, digital marketing teams like ours can help you with your content creation and other needs.
Need help figuring out the content that is the center of all digital marketing? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and bringing in new clients. However, it’s difficult to attract visitors to your site when you don’t know much about digital marketing or creating content. Fortunately, these are two of the things we specialize in at BURG+CO.
Our team has years of experience in creating content that’s designed to help businesses improve their digital presence, attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about all our digital marketing services or to schedule a complimentary consultation.
