The ultimate goal of any public relations effort is to make brands more successful. That doesn’t seem like a complicated goal, but achieving it effectively requires that your public relations efforts do some very specific things.
- Build credibility.
Many people talk about public relations in terms of building a company’s image, and a vital part of that image is how credible potential clients, current clients, investors, etc. believe your business is.
PR efforts can help businesses boost their credibility in a host of ways, including:
- Providing factual information about the company and its leadership team.
- Highlighting a business’s deeper purpose.
- Calling attention to the ways a business is using its deeper purpose to help people.
- Providing information about influencer partnerships.
- Avoid selling.
There are few things that turn people off as quickly as selling-focused language. It’s much more valuable for PR efforts to focus on engaging the right people and helping position your business as a thought leader.
According to the 2020 Edelman-LinkedIn Thought Leadership Study, 88% of decision-makers said that thought leadership can be effective in enhancing their perception of an organization, and 48% of decision-makers said that thought leadership can influence their purchasing decisions.
- Increase brand awareness.
PR efforts must also focus on getting the right eyes on your brand in order to be effective. The better they are at this, the more people will recognize your brand. Formally, the degree to which people recognize your brand is known as brand awareness.
How can increasing brand awareness with PR efforts benefit you? Let’s take a look at an example.
Your business has been putting its PR efforts into boosting brand awareness on social media, and it has steadily increased its social media following. As a result, you’re seeing your sales increase, too.
Just an example, right? Not necessarily. Research shows that 65% of consumers are more likely to purchase from a brand they have followed on social media for over a month.
How can your business more easily achieve the ultimate goal of PR efforts?
Getting every one of these PR effort elements right is critical if you want to reach the ultimate goal of making your brand more successful. Yet that’s not as easy as it sounds.
At the same time, there is something you can do to increase your odds of PR effort success: Link your PR efforts with your digital marketing efforts.
Obviously, PR and digital marketing can work separately, yet they can be much more effective and powerful when they’re working together. This is likely why 90% of marketers and PR experts think the two are integrating and will eventually become intertwined.
BURG+CO. can help your business link its PR & digital marketing efforts
Increasing traffic to your website plays a major role in increasing conversions and bringing in new clients. However, it can be more difficult to attract visitors to your site when your PR and digital marketing efforts aren’t in sync. Fortunately, BURG+CO. can help.
Our team has years of experience in helping brands improve their digital presence with digital marketing in ways that allows them to attract new leads and retain existing ones. We can also work closely with PR experts to ensure that your digital marketing and PR efforts are in sync. Doing so can help your brand perform better in search engine results and attract more visitors to your site.
Contact our team today for more information about all the services we can put to work for your brand or to schedule a complimentary consultation.