It can be difficult to see what impact different factors can have when optimizing a website for search engines. Search engine optimization (SEO) is an area of digital marketing that even experts may have difficulty understanding. Search algorithm updates. The increased focus on internet user privacy. These are just some of the shifts that SEO pros must stay on top of.
Working with an SEO team that is dedicated to constantly honing their craft is key for businesses. One reason is that such teams can help your business understand what impact certain factors may have when optimizing your website for search engines.
2 factors that can have a major impact when a business is optimizing its site for search engines
SEO is complex. You’ve probably heard or read that before, but it is true. SEO professionals can help you cut through the complexity and help you find the factors that will have the most impact when your business is optimizing its website for search engines. A couple of impactful factors SEO pros may encourage you to focus on may include:
1.Webpage meta descriptions — Search engines don’t just look at the front end of a website’s pages. They also look at the back end as well, and one factor they pay attention to is each page’s meta description.
Just like your customers want a brief description of your products and services, search engines want a brief description of what’s on your website’s pages. This description allows them to more easily understand what each page is about and rank it in search results.
A well-crafted meta description will also typically appear in the snippet the search engine generates for your webpage in search results. Such a description can help encourage the searcher to click through to your site, which is the first step to gaining their business. A missing meta description will force search engines to comb through the page itself and create their own description. Unfortunately, such descriptions may not be as accurate or as compelling as one crafted by SEO pros, resulting in fewer people clicking through to your site and a subsequent drop in search result rank.
2. Website UX elements — User experience (UX) is a factor that can take a lot of work. However, it can also be a major factor when it comes to optimizing your website for search engines. Why? Search engines keep track of data points like how long a user stays on your website. If they see users spending only a short amount of time on your site, it will hurt your site rankings. Creating an appealing UX for the types of customers you want is a way to get them to spend more time on your website, which can help convince search engines to rank your site higher.
A few site elements to focus on that can help boost UX include:
- Interactive, engaging and trust-building site content.
- Well-crafted and intuitive forms.
- Well-laid-out navigation buttons.
Want to ensure you’re focusing on high-impact factors when optimizing your website for search engines? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and bringing in new clients. However, it’s difficult to attract visitors to your site when you don’t know which factors can benefit your SEO the most. Fortunately, BURG+CO. is here to help you.
Our team has years of experience in helping businesses improve their digital presence by boosting UX and SEO. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about our SEO and web development services or to schedule a complimentary consultation.