Health care professionals likely describe the stages of bringing in new patients as their patient acquisition process. So, they may be confused when digital marketing specialists they’re working with start talking about organic conversion funnels. However, the reality is that both parties are talking about exactly the same process, or at least part of it.
Organic conversion funnels are part of the patient acquisition process
Research shows that 96% of people between the ages of 18 and 49 have searched for health information online. An organic conversion funnel includes the steps potential patients take from the time they find content from your practice in search results to the time they make an appointment.
Let’s take a moment to visualize what a typical, basic health care conversion funnel looks like.
As you can see, the purpose of the conversion funnel is to bring traffic to the website, help potential patients answer their question and provide them with the opportunity to sign up for an appointment. Thus, this conversion funnel is (or should be) the initial steps in acquiring patients via the internet.
A visualization of a broken organic health care conversion funnel
Now that you have a general idea of what a basic organic health care conversion funnel looks like, let’s take a look at a visualization of one way such a funnel can break.
As you can see in the visualization above, there is a break in the organic conversion funnel. This break is caused by a lack of conversion elements on the content pages of this health care website. Without forms or other conversion elements, potential patients are more likely to simply read the content and then exit your site. That means that they probably won’t be making an appointment with you.
BURG+CO. can help mend the break in your organic health care conversion funnel
Increasing traffic to your website plays a major role in increasing conversions and bringing in new patients. However, it’s difficult to turn high traffic into high numbers of new patients if there’s a break in your organic conversion funnel. Fortunately, BURG+CO. can help you.
Our team has years of experience in helping health care practices improve their digital presence to attract new patients and retain existing ones. We can help you evaluate your organic conversion funnel, identify any breaks, fix them and help you get back to bringing in new patients. Contact our team today for more information about how we can help define or mend your organic conversion funnel or to schedule a complimentary consultation.
