Your business wants to bring in more customers, but your competitors do, too. That’s why so many companies are obsessed with how to attract more customers online.
There is a huge pool of online customers for businesses to dip into. One report by Statista reveals that more than 2.14 billion people worldwide are projected to buy something online in 2021. An experienced digital marketing team can help you determine how to attract a larger share of these billions of online customers.
These three digital marketing tips can be how your business attracts more customers online:
- Create engaging content — It seems to be cliche to say that content is king in digital marketing, yet even cliches are true sometimes. One HubSport report reveals that B2B companies that blog create 67% more leads per month than companies that don’t blog. Your business can start bringing in more leads online by generating content that’s both engaging and targeted toward topics that your customers are interested in.
- Look at website user experience — Website user experience (UX) is a term that’s thrown around a lot. What it means is the experience that users have when they visit your website. If your website is well designed, your visitors are more likely to have a good experience there. That’s why it’s vital to regularly check your site’s user analytics to determine if your UX is still bringing in potential conversions. If it’s not, you may need to update your website to improve UX.
- Make converting easier — Customers who have to deal with a drawn-out or complicated conversion process are more likely to look for their products and services elsewhere. Fortunately, there are ways you can condense and simplify your conversion process. Some ways your business can do this include:
- Shortening the forms on your website.
- Streamlining the link between your customer and your support team.
- Creating multiple conversion processes for different customers. Example: Developing an email-based conversion process, an online form-based process and a call-based process.
Want to learn how to attract new visitors to your website? Burg & Co. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.