You’ve spent lots of time developing a website that’s highly optimized for desktops, but your mobile game isn’t as strong.
This weakness in your marketing game can translate into missing out on a huge number of conversions. It’s estimated that there will be about 298 million Americans using smartphones in 2021, and research shows that about 26% of these users will make one to three purchases using their smartphone. With these statistics in mind, here are three things you need to remember about mobile marketing.
These are three points you need to remember about mobile marketing:
- It encourages people to buy from your mobile site or app — Marketing professionals seek to bring in new customers and users from smartphones and tablets. The reason? Research shows that people are more likely to buy products and services from an optimized mobile site. One poll found that 37% of people reported they were more likely to buy from a site optimized for mobile devices.
- It focuses on site speed — Site speed is a critical factor to consider on your mobile site. Survey data from Google reveals that 40% of mobile users leave a site if it doesn’t load within three seconds. This is why your marketing team will be so keen to ensure that your mobile site is as fast as possible.
- It helps build a positive user experience — Failing to develop a vibrant user experience on your site can have serious consequences. A Harris Interactive survey reports that about a third of mobile customers who have poor shopping experience will never return to that site. Marketing professionals can help you build a user experience that brings in new customers and creates brand loyalty.
Want to attract new visitors to your website? Burg & Co. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.