Developing a successful SEO strategy is key to any modern business trying to maintain a digital presence. SEO (search engine optimization) is the practice of increasing your website’s visibility on the web through organic methods like content, links and mobile optimization.
What is meant by the term ‘organic’ is that SEO uses strategies that don’t require you to pay for ads or visibility. The objective is to create user-friendly content that relates to what your target audience is searching for and getting your web page visible on the front page of search results.
Developing an SEO strategy from scratch requires a lot of effort, but if you’re willing to put in the work, you should see an increase in traffic and revenue for your business online.
Three things we think you should consider for building an SEO strategy are keywords, on-page optimization and mobile.
1. Develop your keyword strategy
Keywords are the bread and butter of SEO. You should create a list of keywords related to your business, your services and topics your target audience is interested in. Many tools, like Ubersuggest, are available to help you develop a strategy.
When picking keywords, it’s important to pick keywords you want to focus your strategy around. Don’t simply pick the highest volume search term and write all your content around that. Besides getting lost in the high volume of competition, you miss out on potential members of an audience who use keywords that are more reflective of what your business offers
2. Focus on on-page optimization
Keywords and content are key to driving traffic toward your page, but that traffic will bounce back out real quick if your website isn’t user-friendly or loads slowly. Also, search engines will take notice of this and index your page lower in ranking.
Important on-page factors to keep in mind include:
- Use images and media that load quickly
- Use keywords in H1 and H2 tags (if they fit organically in the context of your content)
- Create a URL and page title with your focused keyword
- Create a meta-description to give search engine users an accurate preview of what’s on your site
- Include your focus keyword in the alt-text for your images
On top of all this, your page should include icons for your social media. You’re more likely to gain a new follower if access to your social media is easy.
3. Make your mobile experience great
It’s as simple as that. Have your web developers build a site that is mobile friendly. Google weighs mobile experience with serious consideration for ranking your page higher in results.
Burg & Co. Marketing is ready to help you increase your traffic with an SEO strategy
Our team of marketing professional has years of experience in providing a variety of digital marketing services, including SEO, PPC, social media and more. Contact us if you’d like to discuss putting together your SEO strategy to help increase your traffic and revenue.