More than 85% of brands with a web presence practice content marketing. However, many new or inexperienced marketers or small businesses are reluctant to put effort into content marketing because it feels vulnerable and can help make or break your brand.
Content marketing is the use of your content (articles, infographics, videos, etc.) that can engage your target audience. It makes your brand more relatable and helps influence your target audience to turn to your brand when they are ready for the types of products or services you offer.
Content marketing takes some thought and effort. To help you get inspired, here are some great content marketing examples.
Three content marketing examples
- McDonald’s question time — Pretty much everyone knows McDonald’s these days, but their marketing department remains active to help keep their audience engaged. A few years back, McDonald’s in Canada launched the “Our Food, Your Questions” campaign. They took on the challenge of answering every question from customers who submitted questions within a window of time.
This would have taken a lot of time and effort, but it helped build a bridge between the brand and its audience that helped make it more relatable and trustworthy as an industry leader.
- Coke’s “Share a Coke” campaign — Do you remember a few years ago when Coca-Cola started putting “Share a coke with …” and a person’s name on their cans and bottles? This campaign was successful for Coca-Cola because it was so personal. Using names that people could relate with themselves or with their friends and family was a successful move for the soda giant.
You might not have the widespread appeal of Coca-Cola, but you can find ways to use personalization with your brand’s content to help make it more relatable.
- GoPro’s visual content — GoPro’s cameras are all about capturing crisp footage in extreme environments. Most consumers are familiar with GoPro thanks to their spectacular content marketing. The brand has millions of YouTube subscribers and Instagram followers.
Users love great photos and videos. Posts with photos are more engaging to users than posts without, and GoPro definitely leverages the use of excellent photos.
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