Now, more than ever, you may have been hearing about this thing called search engine optimization (SEO). After all, more and more people have been moving aspects of their life online since the COVID-19 pandemic started. If your business has noticed this digital trend, you may be considering adding SEO to your marketing strategy.
However, it’s likely that you have questions about SEO if you’ve never used it before. That’s why we’re revealing three SEO frequently asked questions (FAQs) that our team hears all the time.
These are three of the most common SEO FAQs that we’re asked
It’s no secret that knowledge is power, and that’s especially true when it comes to optimizing your marketing campaigns. A lack of knowledge about SEO may be holding you back from adding SEO to your marketing strategy. Here are answers to three common SEO FAQs that can help you jump into this facet of digital marketing:
- What is SEO? — We’ve already mentioned that SEO stands for search engine optimization. But what is that exactly? In essence, SEO is a process that allows you to improve your website and marketing content. The goal of this process is to increase your business’s visibility when people do web searches relevant to your business.
- How does SEO work? — Google, Bing and other search engines use entities called bots to look through pages on the internet. These bots collect information about relevant pages and create an index of the pages. Search algorithms then analyze the indexed pages to determine in what order they should appear to the searcher.
The pages are ranked by the algorithms according to features like page content, depth of research and HTML titles. The SEO process helps to optimize your site to take advantage of the features that search algorithms are looking for.
- Why is SEO important to my marketing strategy? — SEO can be a vital part of your marketing strategy for one reason: People often do internet searches with the intention of finding a specific product or service. In fact, Google alone is reported to process more than 3.5 billion searches per day.
Implementing SEO into your marketing strategy can help your website rank higher in relevant searches. In turn, your business could increase its visibility, help boost the number of conversions you’re seeing and help your bottom line.
Want to find answers to more SEO FAQs? Burg & Co. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.