Did you know that it’s possible to advertise your business, track the effectiveness of your advertising and integrate your advertising with multiple platforms? With PPC campaigns, this kind of marketing is not only possible but powerful.
Pay-per-click (PPC) advertising is a method of advertising on the internet where you pay for the advertising when your ad is clicked. Successful PPC campaigns use a keyword strategy to increase your brand’s findability on search engines. This is a great way of introducing your brand to an audience who otherwise may have never heard of it.
A successful PPC campaign requires a solid strategy. Marketing professionals like the team at Burg & Co can help you identify your marketing goals and develop a PPC campaign to help you achieve them.
Curious about how PPC can benefit your business? There are a lot of reasons you’ll love PPC, but here are three of our favorites:
1. PPC allows you to intimately track results
PPC marketing metrics provide a comprehensive overview of the effectiveness of your campaign. It is difficult to track the effectiveness of billboards and other outbound marketing strategies, but with PPC you can monitor how well your campaigns are doing at driving traffic and conversion.
Plus, if your PPC ad sends clients through a sales funnel toward a landing page, you can track the exact sales journey of some of your clients.
2. PPC integrates with social media
Facebook, Twitter and other major social media platforms provide your business with an excellent ability to connect with your target audience. PPC can be used in this avenue too. With Facebook, you can implement a PPC strategy to target ads toward specific audiences. For example, if you’re a physical therapy clinic, you can bid on ads that will display your services to athletes or other members of your target audience.
3. PPC charges by the click
As the name implies, pay-per-click advertising charges you when someone clicks on your ad. When making a PPC campaign, you decide how valuable certain target keywords are to you and bid what you’re willing to pay if someone clicks.
This means you have a lot of control over your marketing spending. If at any point you want to withdraw a bid for a keyword or pause your campaign, you can. If you want to refocus your budget on other keywords, you can. If you want to continue bidding on a successful keyword, you can.
Burg & Co. Marketing can put together a PPC campaign with you
We have years of experience in helping our clients connect with their target audiences through PPC advertising. If you would like to talk with us about building a PPC strategy to help improve your traffic and revenue, contact us today.