Pay-per-click (PPC) advertising is a form of digital marketing where advertisers bid on certain advertising keywords in an auction. The winner of the auction will then run an advertisement based on the agreed-upon cost per click (CPC) for the keyword. The advertisement will then run until it has spent the budget you have allocated for it.
While people tend to think of PPC advertising in terms of generating traffic for the purpose of capturing leads or making sales, it can also have a positive impact on your brand if it is done effectively. To give you a clearer picture, we’re sharing three key benefits of PPC for your brand.
An effectively run PPC campaign can help your brand and business in the following ways
By targeting the right searches and creating compelling campaigns, you can use PPC to build your brand. Here are three of the primary benefits it can offer:
- Increased brand recognition — By targeting the right searches, you can quickly increase visibility and establish yourself as a presence in the industry.
- Increased differentiation — With a compelling and engaging campaign, you can highlight the ways that your business and brand stands apart from the competition, whether it’s an award you won or superior customer service.
- Increased understanding of your audience — PPC advertising can give businesses a treasure trove of information about who is responding to your advertising campaigns and how effectively this group compares to your target audience. Understanding this data can help you make adjustments to both your campaign and your understanding of your brand as a whole.
No matter how well your brand is established and how big, small or successful your business is, everyone faces challenges in maximizing the effectiveness of their PPC campaigns. With the right partner, businesses can not only achieve better results for lead and sales generation but can also strengthen the perception of their brand among their target audience.
PPC advertising to strengthen your brand
You and any of your marketing partners should be staunch defenders of your brand, and your efforts in digital channels such as PPC, search engine optimization (SEO), content marketing and social media marketing should be no different. The Burg & Co. Marketing team are all digital marketing professionals with deep technical experience in running PPC campaigns. However, we are also digital storytellers who will work tirelessly to understand your brand, audience and business needs. We’ll help you create campaigns that achieve return on investment while safeguarding the long-term health of your brand.
Contact us today to learn more and to schedule your free marketing consultation.