Think about the times in your life when a word or phrase resonated so clearly and powerfully with you that you were instantly prepared to take some sort of action. Maybe it was the first time someone said, “I love you,” to you. It might have been the first time you saw a Nike commercial and heard that famous phrase, “Just do it.”
Such experiences demonstrate the power that getting the right keywords into your content can have. They also provide a glimpse of the benefits that search engine optimization (SEO) keyword research services can provide.
What is SEO keyword research anyway?
SEO is the process of optimizing your website and all the content you create so that it has the best chance of ranking highly in search results. And keywords are a critical part of this process. Keyword research is the process of finding the specific words and phrases that resonate with your intended audience because they’re already searching for them.
Not doing solid keyword research can be catastrophic for your organization. After all, if you aren’t choosing the right keywords, search engines may not think your content is relevant to the searches your potential clients are typing into their browsers. Cue poor rankings, low organic traffic and limited client growth.
One way to avoid the consequences of poor keyword research is to work with a digital marketing partner that offers top-quality SEO keyword research services. It’s also a great way to take advantage of several intriguing benefits:
1. Improved visibility with your target audience.
Doing effective keyword research plays a pivotal role in improving your business’s visibility with the audience or audiences you’re trying to reach. Quality keyword research allows your business to pinpoint the words and phrases that your target audience is searching. These keywords improve your content’s relevance and catch the attention of search engines. In turn, search engines are more likely to rank your content highly, which improves its visibility to your target audience.
2. Increased organic traffic to your website.
Another benefit that often follows the first one we listed is increased organic traffic to your website. Why is that? The improved relevancy of your content encourages search engines to rank it more highly, which we already covered.
However, this higher ranking comes with its own benefit. You guessed it: more traffic to your site. In most cases, the higher your content ranks in search results, the more traffic it will capture.
The ultimate goal is to have content that ranks in the top three spots in search results because research shows that 68% of people click on one of these three results.
3. Content that answers your target audience’s burning questions.
There is another item in the formula of increasing your content’s relevance to search engines and your target audience alike. This is answering questions that are holding your target audience back from making use of the types of goods and/or services you offer.
For some, this question may revolve around cost. It may also have something to do with return on investment (ROI), or what they’ll get for the money they spend. In health care circles, questions about insurance coverage for services can be a major hurdle.
The keywords that keyword research services uncover can help you better understand the burning questions you’ll need to answer for your target audience. This makes it a whole lot easier to produce content that answers their questions and makes them more open to partnering with you.
Need exemplary SEO keyword research services? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and landing new clients. However, it’s difficult to attract visitors to your site when you aren’t doing effective SEO keyword research. Fortunately, this is one of our specialities at BURG+CO.
Our team has years of experience in providing SEO keyword research services that help businesses improve their digital presence, create better content, attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site with the right keywords, we’re ready to talk to you to see how we can help.
Contact our team today for more information about our keyword research services or to schedule a complimentary consultation.