Many of today’s consumers spend time on social media engaging with friends, family and businesses. More than 2 billion people worldwide are on Facebook alone, so your healthcare business needs to be active on here at least.
Research your target audience and find out how important social media is to them and what they prefer to use. If any part of your audience is on social media, you need to be active on it too.
Three important social media marketing tips for healthcare professionals
Your social media marketing strategy should be tailored to your goals and the needs of your target audience. This looks different for everyone, but there are a few consistent tips to keep in mind:
- Share excellent content — Producing and sharing quality content that is informative, interesting and easy to read is one of the most tried and true methods for attracting more visitors to your site. Research what kind of content is most helpful for your target audience and produce the content that they need.
Great content is more likely to be shared by your followers, which can help increase your followers and potential leads.
- Increase awareness through competition — Host friendly competitions, such as an image competition, to increase awareness of a particular health issue that is of interest to your clinic or your target audience. This will help you gain more followers and leads while helping raise awareness for a condition that could use it.
- Consider using a social media influencer — Social media influencers are social media users in certain fields who have lots of followers. Consider finding a social media influencer who has an audience that may be interested in the services that your clinic can provide. Talk to the influencer about what you can do in exchange for a post or mention about your healthcare services.
Contact Burg & Co. for help with healthcare social media marketing
When you work in the healthcare industry, you already have a lot of things to worry about. Marketing shouldn’t be one of them. Contact us today to discover how our marketing professionals can help you attract more visitors to your site and improve your leads and conversion rates.