Mental health marketing in 2020 is more important than ever. Mental health is becoming less stigmatized in our society, and more people are recognizing that they need help. However, a lot of people don’t know where to look for help, so they may be unable to find what they need.
Digital marketing is one of the most reliable ways for connecting with your target audience who spends a lot of time online. One important aspect of digital marketing that you may be overlooking is your social media.
Social media marketing is an important part of digital marketing
Years ago, people were saying, “Social media is just a fad that will go away as the kids [millennials] grow up.” However, as of July 2020, Facebook has more than 2 billion monthly active users. YouTube and Instagram also have billions of users every month. TikTok, a newer social media app, is reaching nearly 1 billion. Twitter has more than 300 million users.
We share all of this to emphasize that social media is not just a fad but is a growing industry that is ripe for marketers who want to connect with their target audience.
Finding social media marketing success in mental health marketing
Forty percent of clients say that social media influences how they find help for mental health. People turn to social media because they can directly interact with an organization and receive quick feedback or support.
Simply having an account on Facebook isn’t enough. You need to have an account on other platforms where your target audience is engaged, such as Instagram or TikTok. Then you need to be active on the account.
Regularly posting helpful content (not spamming advertisements for your brand) drives user engagement with your social media. Users who engage with your social media are more likely to trust your brand when they need to make a decision about getting help.
Additionally, you need to actively engage with your users. If someone leaves a comment or sends a direct message, you need to respond in a timely manner. Thank people for encouragement. Be available to those who are seeking help. Nothing can be more off-putting than sending a message for assistance on social media and not hearing anything back for a week because the organization is not active on social media.
Burg & Co. can be your digital marketing partner
Your organization wants to help people get the help they need, and our team at Burg & Co. wants to help you do that. We know it’s hard to find the time to focus on social media marketing when you have so much else to do. We can partner with your organization to help you build your social media marketing strategy and connect with your target audience.
Our team has years of experience in helping businesses build and maintain digital marketing strategies that attract visitors and convert leads. Are you ready to take your business’s digital presence to the next level? Contact our team today for more information about digital marketing or to schedule a complimentary consultation.