Advantages of PPC Marketing
Advantages of PPC marketing
Forty-five percent of small businesses use PPC for a good reason. It puts your service or product in front of the eyes of someone who’s ready to make a purchase.
PPC plays an important role in any complete digital marketing strategy. If you’re planning on increasing your ability to connect your brand with your target audience online, check out these five advantages that PPC can offer you:
Reach your target audience
PPC campaigns allow you to control how your ads are displayed. You have control over which keywords your ads are connected with, where your ads are targeted, how many clicks per day you want to bid on, timing of ads and much more.
PPC works fast
SEO is an effective way of increasing your findability online but it takes a while for SEO equity to grow. You have to produce a lot of content, make a lot of tweaks to your site and wait for search engines to index your pages. This all takes time.
With PPC, you can get your advertising in front of the eyes of users immediately. If you win bids for keywords and those terms are being searched within the parameters you set (location, time and more) you have a high opportunity of being seen.
As the name suggests, pay-per-click campaigns only cost you money when your link is clicked through. Plus, an effective PPC campaign earns your double your dollar. For each dollar spent per click, your business should earn two dollars.
This is because PPC puts your ads in the eyes of viewers who are 50 percent more ready to make a purchase than those who find you by organic search results.
You can measure results
Unlike traditional forms of advertising, PPC allows you to monitor the results of your campaign on an on-demand basis. You can track how much your spending, how effective each keyword is, how many visits you’re receiving, how well your landing pages are converting and more. Knowing this information will allow you to make changes during your campaign to yield more positive results.
Promotes your brand
You may notice that your ad is displaying for certain keywords but is not getting clicked-through. You should adjust your strategy to try and gain more clicks, but as long as your ad is displaying, you’re still putting your brand in front of someone.
If someone sees your ad but doesn’t click it, they may remember you and search for you later. If you have a widespread PPC campaign, you may notice organic search increases as well since PPC helps promote your brand.
Building your Brand with a PPC campaign by Burg & Co.
Managing a PPC campaign requires a lot of research and effort. You may not have enough time on your hands for all of this, but we do. Burg & Co. is passionate about developing digital marketing strategies that use PPC, SEO, content marketing and social media to connect your business to the target audience on the web.
Would you like to speak with the marketing professionals at Burg & Co. about setting up a PPC campaign for your business? Complete the form below and we’ll be in touch soon.