What is Social Media Marketing?

What is Social Media Marketing?

Social media platforms are where the majority of people today maintain their connections with others in their life and the outside world. Seventy-nine percent of Americans have a Facebook account, and other platforms, like Instagram and Twitter, have hundreds of millions of users. Since there is such a large presence of people on these platforms, you should invest in social media marketing.

Social media marketing is a means of marketing to social media users. Through the use of text, images, videos and pay-per-click (PPC) advertising, social media marketing can help:

  • Increase social media and web traffic 
  • Increase qualified leads 
  • Improve conversion rates 
  • Improve brand awareness 
  • Improve your business’s ability to interact with your clients 

Social media marketing is a vital part of any complete digital marketing strategy. Along with SEO, PPC and content marketing, social media marketing can help you promote your brand and grow a higher ROI.

Why you need social media marketing

Social media platforms allow you to connect with customers and leads in a way that nothing else can. It lets you share what you think is important with your followers and gives them an opportunity to share their thoughts with you whereas without social media it would be difficult to do so.

You may also want to consider starting a social media campaign because:

  • More than three billion people across the globe use some form of social media 
  • Ninety-five percent of adults on social media are likely to follow a brand on one of their social media platforms 
  • Seventy-one percent of social media users are willing to make a recommendation to others based on a brand’s performance on social media 
  • Nearly 60 percent of Americans think a business with a responsive social media account has positive customer service 
  • Seven out of 10 Gen Xers will purchase something from a brand they follow on social media.


How does social media marketing work?

The first step in creating a social media marketing campaign is identifying your goals. Ask yourself these questions to help you create social media marketing goals:

  • Who is your target audience? 
  • Which platforms does your target audience like to use the most? 
  • Are you trying to gain more followers or are you trying to convert current followers into customers? 
  • Are you focused on promoting a particular product or service? 
  • How much are you willing to spend on this campaign?

Answering these questions can help build the foundation of the goals of your social media marketing. Once you know what your goals are you can begin developing a strategy.

Consider these tips when developing a social media marketing strategy:

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Research keywords

Just like with SEO and content marketing, you need to research keywords to determine what your target audience is interested in and how you should structure your marketing campaign. This is especially important if you plan on making PPC ads on Facebook or Twitter.

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Create good content

Not just for your social media posts but on your website as well. If your website has a blog (which it definitely should), you can share posts on social media that are relevant, interesting or helpful to your followers. Good content is likely to get more shares and earn you more followers and traffic. 

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Use quality media

Your social media audience responds well to posts if they have powerful and creative images. For example, a tweet with an image will receive 18 percent more clicks than a tweet without one. Think about your target audience and what kind of media they like. Images? Short videos? Long and detailed videos?

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Develop your voice

Your brand should have a consistent voice and social media is an excellent platform to exercise and develop this voice. This helps your audience know your brand better and develop a bond and trust.

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Educate and inform

One mistake many businesses make is using social media explicitly as an advertising tool. While advertising should be part of your social media marketing strategy, you also need to share posts with the objective of informing and educating your audience about a topic of interest. You can share content from other trustworthy sources to widen your net and show that you are relevant and connected.

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Use advertising (if available)

Facebook and Twitter offer advertising opportunities to businesses who wish to get their brands in front of their target audience’s eyes. If you have the budget for a PPC campaign, you should investigate how you can do this on these platforms.

Spark your social media strategy with Burg & Co.

If you have a profile on popular social media platforms like Facebook, Twitter, Instagram, Youtube and Linkedin, that’s great. However, if you want to market on these platforms, you need to know what to share and when. Your message must be engaging and it must be relevant and timely. This requires a lot of work and research that you may not have time for but we do.

Burg & Co. knows what it takes to craft innovative social media campaigns that drive business, increase revenue and grow profits. We offer social media packages at one flat rate per hour starting at $1250 dollars a month.

If you’re interested in growing your business and increasing your ROI with social media marketing, complete the form below and you’ll hear back from us soon.

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