How does SEO work?
All of this sounds great, you may be thinking, but how does SEO work?
Well, search engines, like Google, have crawlers that go out into the web and collect information about websites. Search engines then store this information, and a complex algorithm analyzes the information to connect it with the correct search engine results pages (SERPs) based on a user’s search query.
Optimizing for search means making your website and its content relevant in such a way that search engine algorithms rank you higher for the keywords you target without sacrificing the quality of your site and content in a way that makes it not user-friendly.
Optimizing your website
Researching keywords and producing content
Optimizing off-page factors
Plenty of resources online by industry experts, like Burg & Co., can help you avoid bad SEO tactics and pursue good ones. If you have any questions, don’t hesitate to reach out to us.