How does PPC work?
PPC campaigns work by bidding on certain keyword phrases and displaying the ads of top bidders on pages related to search terms similar to the keyword phrases.
While search engine optimization (SEO) helps you rank highly in organic searches – the unpaid results that come up when users search for terms that match your products and services – a PPC campaign gives you even finer control over who sees your message, what they see and what happens when they take action. When combined, pay-per-click and organic search engine strategies can be powerful ways to drive leads and boost awareness.
As you can imagine, a PPC campaign is not simple and requires strategy to be effective.
Here are a few steps you need to follow to start and manage a PPC campaign:
Burg & Co. helps you create and manage successful PPC campaigns
Developing an effective PPC campaign takes a lot of work. Marketing experts, like those at Burg & Co., can work with you to find the right keywords and develop and manage an effective PPC strategy. We also create landing pages with the aim of converting your visitors into qualified leads and customers.
PPC marketing is a vital component of your overall digital marketing strategy. We offer these services at one flat rate per page on your website.
Would you like to learn more about how a PPC campaign can increase your conversion rates and ROI? Complete the form below to talk with the experts at Burg & Co. about developing a PPC campaign.