Advantages of PPC Marketing
Pay-per-click (PPC) advertising can have a major positive impact on your marketing and your brand. PPC campaigns work by using specific keywords to target users who are searching for specific terms and placing your advertisement near the top of their search results.
These are the same pages that display organic search results, so you may be wondering, “Why should I invest in PPC when organic results do not cost money?” Well, PPC offers a lot of advantages that organic search doesn’t achieve by itself. But, you shouldn’t pit them against one another. Investing in both SEO and PPC will help increase your leads and drive conversion rates, which leads to a high ROI that will keep you happy.
Advantages of PPC marketing
Forty-five percent of small businesses use PPC for a good reason. It puts your service or product in front of the eyes of someone who’s ready to make a purchase.
PPC plays an important role in any complete digital marketing strategy. If you’re planning on increasing your ability to connect your brand with your target audience online, check out these five advantages that PPC can offer you:
Reach your target audience
PPC works fast
With PPC, you can get your advertising in front of the eyes of users immediately. If you win bids for keywords and those terms are being searched within the parameters you set (location, time and more) you have a high opportunity of being seen.
This is because PPC puts your ads in the eyes of viewers who are 50 percent more ready to make a purchase than those who find you by organic search results.
You can measure results
Promotes your brand
If someone sees your ad but doesn’t click it, they may remember you and search for you later. If you have a widespread PPC campaign, you may notice organic search increases as well since PPC helps promote your brand.
Building your Brand with a PPC campaign by Burg & Co.
Managing a PPC campaign requires a lot of research and effort. You may not have enough time on your hands for all of this, but we do. Burg & Co. is passionate about developing digital marketing strategies that use PPC, SEO, content marketing and social media to connect your business to the target audience on the web.
Would you like to speak with the marketing professionals at Burg & Co. about setting up a PPC campaign for your business? Complete the form below and we’ll be in touch soon.