Implementing Content Marketing
How to Implement Content Marketing into your Marketing Strategy
If your business does not have a content marketing strategy, then you’re missing out on a lot of potential leads and clients. Content marketing is one of the most effective ways of connecting with your target audience and converting them into leads and potential customers.
Content marketing involves the creation of content that is relevant to the interests of your target audience. By being a voice of authority and educating and guiding the client, you build trust and establish yourself as a trustworthy source when it comes time for the client to make a purchase.
Why choose content marketing?
Content marketing is not only an effective marketing choice but is an economical choice as well. It costs 62 percent less than traditional forms of marketing. Since the majority of the average consumer makes purchase decisions based on web research, this means your ROI will be favorable.
Content marketing isn’t easy, though. An effective strategy requires time and research and a lot of hard work to pay off. Your content must be of high quality and value to the user and should guide them through a carefully designed sales-funnel aimed at creating leads and converting them into customers.
How do you develop a content marketing strategy?
Content marketing can be integrated as part of a digital marketing strategy into any business’ marketing strategy. Doing this can be broken down into five steps:
Set some goals
Developing a list of goals is the cornerstone of your content marketing strategy. Are you trying to get more web traffic? Are you trying to increase qualified leads? Are you trying to promote your whole brand or a particular service?
Defining the answers to questions like these will help steer your content marketing strategy in the right direction.
Research your audience
This is a crucial step that affects the type of content you will create. You should know who your target audience is, including their age, gender and income levels. What are they generally interested in and what kind of services do they usually need? Do they have families?
Researching your target audience helps you identify the type of information that you need to provide in your content that will connect with people and drive them toward becoming customers.
Once you’ve identified goals and needs, it’s time to start making great content. Remember, content must be user-friendly and useful if you want it to be effective. Content can come in many forms, and choosing which ones you want to focus on depends on your goals and who’s in your target audience. These include blogs, ebooks, white papers, infographics and more.
Once you’ve drafted useful content, it’s time to publish it. You may want to schedule out publishing if your strategy involves weekly posts. When scheduling, consider how you can use posts that will be relevant during certain holidays or events.
Once your content is published, you can track its views, bounce rate, click-through-rates, social media shares and more. Monitoring your content’s effectiveness will help you determine any changes in strategy you may need to make.
Burg & Co. can help create content marketing strategies for all types of businesses
Developing and maintaining a successful content marketing strategy can be difficult when you already have a lot on your plate. For this reason, many businesses choose to work with marketing professionals who can help them achieve their goals.
At Burg & Co., we create digital marketing strategies that involve content marketing to help increase your leads and improve conversion rates, all while saving you money. If you would like to speak with one of our professional marketers about starting your digital marketing movement, contact us today.