How to Implement Your Social Media Marketing Campaign

How to Implement Your Social Media Marketing Campaign

Social media is one of the leading means by which people stay connected and up-to-date with friends, family and the rest of the world around them. It’s important to maintain a social media presence for your brand because it helps you increase your leads, improve conversion rates, boost your SEO and build your brand awareness.

Today, more than 3 billion people are active on some form of social media. Nearly 80 percent of Americans have a Facebook account, and hundreds of millions of people are active on Twitter and Instagram. By implementing a social media marketing campaign, you can connect with your target audience on the platform they love the most.

Tips for implementing a social media strategy

Starting and maintaining a social media marketing campaign takes a lot of work, but it’s worth it. Here are six steps you can follow if you’re ready to get started with your social media marketing campaign:


Define your goals

Asking yourself some questions and identifying your goals is the first step in starting your social media marketing campaign. Is your primary focus increasing your web traffic or is it growing your conversion rate? Do you want to promote a specific service or your brand in general? How much money are you willing to spend money on this marketing campaign?


Identify your target audience

Research who your clients are and what platforms of social media they generally like as well as what mediums of content they like, such as text, images or video.


Create good content

Posting relevant, informative and educational content on your social media platforms helps your audience trust your authority in your industry. This makes them more likely to choose you when they are ready to purchase a product or service to address their needs.  


Consider paid advertising

Some platforms like Twitter and Facebook offer advertising services. Using these forms of advertising helps you get your brand in the face of the audience who are interested in the kinds of keywords associated with your brand in your advertising campaigns. This costs money but, if you do it right, will increase your traffic, leads, conversion and ROI.


Interact with your audience

Don’t forget that social media is a social platform. You should take the opportunity to advertise and share products and services, but don’t forget that it isn’t explicitly an advertising platform. People want to connect with the human side of your business. Relate to followers on a personal level, respond to their feedback and share photos and media about the people behind your business.


Monitor the results

Once you start your social media marketing campaign, you can monitor its results in real time and make adjustments as necessary. Keep track of your followers, likes, shares, comments, click and downloads. Pay attention to the performance of your landing pages too. If your social media leads users to a landing page but they’re not converting, you may need to improve your landing page content.

Burg & Co. can help you implement a social media marketing campaign

The marketing professionals at Burg & Co. are experienced in creating successful digital marketing campaigns that include social media marketing, search engine optimization (SEO), pay-per-click advertising (PPC) and content marketing. Together, these combine into a robust strategy that improves your web presence and increases your qualified leads and customers.

If you’re ready to start your social media marketing campaign with Burg & Co., complete the form below and we’ll be in touch with you soon.

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