How to Implement a PPC Marketing Campaign

How to Implement a PPC Marketing Campaign

These days, most successful marketing campaigns take place online. Many of your marketing choices, like content marketing and search engine optimization (SEO), require little more than time and effort, unlike traditional marketing which can be expensive.

If you’ve spent any time looking into the world of digital marketing, you may have come across PPC, which is short for pay-per-click. PPC campaigns give you the opportunity to put your ads right in front of the eyes of users who are searching for topics relevant to keywords on which you bid.

Many businesses choose to invest in PPC marketing because it yields a high ROI with you earning two dollars per one dollar spent. Plus, 50 percent of the customers who find click through a PPC ad are more likely to make a purchase than those who find you organically.

With all of these benefits, you may be saying to yourself, “PPC sounds great, let’s get started!”

And we applaud your enthusiasm and think its well placed! But there are a few things to keep in mind when implementing a PPC campaign.

How to start your own PPC campaign

We want to share a few steps for starting a PPC campaign but there are a few questions you should ask yourself first:

  • Who is your audience?
  • Do you want to invest in ads on search engine results pages (SERPs) or invest in banner ads on websites?
  • Do you want to invest in PPC on Google or Bing or Yahoo? Facebook? All of the above? Hint: Google accounts for 70 percent of all web searches, so it’s wise to invest here, but your target audience may have a stronger presence elsewhere.
  • What kind of budget are you willing to commit toward your PPC campaign?

Once you’ve thought about these questions, you’re ready to get started. Here are four steps for starting a PPC campaign:


Define your goals

PPC campaigns can help you achieve many goals, like increasing conversion rates, growing your leads or promoting brand awareness. Decide what direction you want your campaign to focus on so you can plan accordingly.

Research keywords

Tailoring your ads to the right keywords is the cornerstone of any successful PPC campaign. You should research keywords you want your ads to connect with and also determine keywords that you do not want to be connected with your ads.

Optimize content and landing pages

If you bid on keywords and your ad is being displayed to users as a result, that’s great but if you don’t have great content to back it up, you can’t expect to see much conversion. You must create compelling ad content, a captivating landing page and an effective call-to-action (CTA) to drive visitors down the sales funnel toward becoming customers.

Monitor your campaign

Keep an eye on how keywords, click-through rates (CTRs) and conversion rates are performing. If you find that one area isn’t performing well, you can make adjustments accordingly to improve your campaign.

Implement your PPC campaign with Burg & Co.

If starting a PPC campaign sounds like a lot of work to you, well… it is, but it’s worth it. An effective PPC campaign will increase your ROI and display your products and services to web users who are more than likely ready to make a decision.

You don’t have to start a PPC campaign on your own. If you want to grow your business with digital marketing strategies like PPC, SEO, social media and content, you should trust the marketing professionals at Burg & Co.

Complete the form below if you would like to talk with us and find out how you can implement your own PPC campaign as part of your complete digital marketing strategy.

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