Implementing your SEO strategy
If the benefits of SEO sound great to you, then it’s time to develop your SEO strategy. A good SEO strategy will follow these steps:
Identifying the keywords you would like to rank for is a crucial step in developing your SEO strategy. Using keyword research tools like Ubersuggest can help you find keywords that have a high number of searches, so you know where to invest your time.
It’s important to consider long-tail keywords too. These are keyword phrases that use more than four or five words. These are more specific search terms and tend not to have a high volume of searches, but those who do use these specific types of terms are often more ready to make a purchase.
Create user-friendly content
Optimize for mobile
Create compelling meta-descriptions
A page that ranks second on the SERP may outperform the page that ranks first if its meta-description is more informative and compelling.
Create keyword-rich page titles
Create keyword-rich URLs
You can customize URLs that are more easy to type and remember for the user to remember and make use of relevant keywords to help improve your rank. An improvement to the previous example would be “example.com/what-a-lovely-url.”
Develop your SEO strategy with the marketing experts at Burg & Co.
Developing an effective SEO strategy requires a lot of research and hard work, and if you do it wrong it can end up harming your page’s search engine ranking. The marketing professionals at Burg & Co. know what it takes to implement a successful SEO strategy as part of your complete digital marketing strategy.
Complete the form below if you would like to talk with us about what we can do to improve your SEO and help you increase your traffic, leads and conversion rates.