SEO Advantages

The Advantages of SEO

Search engine optimization (SEO) is one of the most effective ways to get your brand name in front of the eyes of your target audience. Simply put, SEO is the practice of optimizing your website in a way that improves your visibility online.

More than 80 percent of today’s consumers rely on information from the internet before making a purchase. By investing in SEO, you increase your ability to connect with this large group of consumers.

If you’re a business owner who wants to increase web traffic to grow your leads and improve conversion rates, you should develop an SEO strategy. But, like any business owner, you probably have a few questions.

To help you understand why you really need to invest in SEO, we want to highlight some of its advantages.

What are the advantages of SEO?

More than 60 percent of clicks on search engine results pages (SERPs) go to the first page displayed in organic search. By improving your SEO and ranking higher in SERPs, you greatly increase your chances of attracting thousands of visitors who are qualified leads.

More than that, SEO offers the following advantages:

It’s great for your budget

So great for your budget that if you know what you’re doing, it doesn’t have to cost anything. However, more than half of modern businesses outsource their SEO to marketing professionals like Burg & Co. because SEO requires a lot of research and hard work. Still, this is a much more budget-friendly option than traditional forms of marketing.

It increases traffic

Even if your page isn’t number one, if it ranks anywhere on the first page of SERPs, you have a higher chance of attracting visitors. Additionally, by creating a compelling title and helpful description, a page that is number two or three can outperform the first page, which may not be as enticing as yours.

It increases brand awareness

If your page frequently ranks high for specific search terms that your target audience is interested in, you’re effectively increasing the awareness of your brand. Even if a web user doesn’t click your link the first couple of times they see it, the more it shows up, the more likely they are to remember your brand and trust it in the future.

It’s good for your ROI

Monitoring your SEO strategy allows you to track its effectiveness. You can analyze your traffic and conversions to find out what’s working and what is not, so you can make the necessary adjustments. And, you can follow the path that users follow toward making a purchase and see how SEO is producing results and yielding a high ROI.

It’s good for the user

This is crucial. You can take all of the steps in the world to improve your site’s ability to be found by search engines, but if the site is not user-friendly or doesn’t offer helpful information, you can’t expect to convert these visitors into leads or customers. Search engines will notice if your pages have a high bounce rate (percentage of users who leave your site after viewing one page) and your SERP ranking will likely fall.

Burg & Co. develops SEO strategies that aim to convert

If you’re ready to improve your web presence and increase traffic, leads and your conversion rates, you should speak with the marketing experts at Burg & Co. We can help you implement an SEO strategy as part of your digital marketing strategy to increase your leads and improve your ROI.

Complete the form below to let us know you’re interested in developing an SEO strategy or have some questions and we’ll get back to you shortly.