Search engine optimization (SEO) is a fast-paced area of digital marketing. Staying on top of the latest news and developments in the industry is a critical part of success. With more information and less time than ever, it can be helpful to lean on the expertise and specialization of digital marketing professionals.
Since we spend a lot of time navigating the SEO world, we’re happy to share the most important SEO news items we come across. This week, we’ll cover some news from Google and Microsoft.
Google’s next update will focus on page experience
Google’s next update, which was supposed to launch in May 2021 but will now launch in June, is expected to emphasize page experience. As with many Google updates, if webmasters are remaining diligent in using white hat techniques and focusing on user experience, then they shouldn’t need to make any drastic changes to strategy.
However, if you find that your website is struggling to maintain engagement because of subpar page experience, you may want to shift your focus into improving that to help with your SEO efforts.
Microsoft is introducing a new private search mode
Microsoft’s Bing is one of the leading competitors to Google. As part of its efforts to make Bing more valuable to web users, Microsoft is announcing a new private search function. Its new private search mode uses the same methods as DuckDuckGo, which uses a private proxy between the search site and the search engine. This enables Bing to deliver results without ever seeing the term or user data.
This may make things a bit more challenging for webmasters, but as more people are growing inclined to protect their privacy, webmasters will need to consider optimizing for platforms that specialize in this area.
Burg & Co. is here to help you improve your SEO and attract new leads
Looking for ways to attract new visitors to your site and increase conversions? There is no magic solution to reaching your goals, but with hard work and some time, your website can become a powerful marketing tool for your business.
Our team at Burg & Co. has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about SEO or to schedule a complimentary consultation.