How is the success of a search engine optimization (SEO) partnership measured? Let’s see what digital marketers say. According to a HubSpot report, more than half of marketers say keyword rankings and organic traffic numbers are the top ways they measure SEO strategy success. Looking for an SEO partner that can help improve the ranking of keywords relevant to your business is a good way to whittle down the choices out there. An SEO partner that has a proven ability to boost organic traffic is also highly desirable for your business. Yet there are also other qualities you should seriously consider before signing an agreement with an SEO partner. 2 qualities to carefully consider when choosing an SEO partner There are a myriad of qualities that your business may be seeking in an SEO partner. Here are two that should carry more weight and be more carefully considered than others: The ability to become an extension of your internal team. Many companies don’t have large internal marketing teams. That’s probably why they go looking for partners that specialize in SEO in the first place. One quality that’s highly desirable in an SEO partner is the ability to become a seamless extension of your internal marketing team. Some signs that you’ve found such a partner include: They demonstrate a willingness to meet regularly with your team to ensure everyone is pulling in the same direction. They have the ability to help your team set up effective processes for content review, revision, and posting; website data and analytics reporting; and more. The ability to help you determine not just why but how. In a business environment that’s constantly changing, it’s easy to get caught up in a cycle of merely trying to figure out how to do something. Trying to figure out how to boost organic traffic is a perfect example. A top-notch SEO partner can help you figure out the how by helping you determine the why. Let’s take the increasing organic traffic example. An adequate partner would help you design a strategy intended to increase your organic traffic. A truly exceptional one will help you think about why people should want to come to your site. They will then help you answer the whys for your potential customers, like why they should buy from you, why your product/service is going to improve their life, etc. Focusing on the whys allows you and your partner to work to make your content and site more appealing to potential customers. As a result, your organic traffic is more likely to increase. Want an SEO partner that has success-breeding qualities? BURG+CO. is such a partner Increasing traffic to your website plays a role in increasing conversions and bringing in new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, BURG+CO. specializes in SEO and other digital marketing services that can help. Our team has years of experience in helping businesses improve their digital presence so they can more easily attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about all the digital marketing services we offer or to schedule a complimentary consultation.