You likely make dozens of clicks on your phone or computer every day. Whether you’re clicking on a video of a baby hippo that your mom texted you or you’re opening an email from your favorite online clothing store, you’re completing an action that can contribute to a click-through rate.
Let’s start with a basic definition. A click-through rate (CTR) is a marketing metric that’s used to track how many times your ads, emails and links are clicked on by a user. It allows you to see how often your content is actually piquing a user’s interest as opposed to just being scrolled past. Monitoring your business’s click-through rate can play an essential role in maximizing the results of your advertising and marketing efforts.
Read on to learn about how to calculate your CTR, how it can impact your marketing efforts and why you should seek BURG+CO.’s help to boost the analytic.
Do you have a good CTR?
Time to do some math. A click-through rate is calculated by taking the number of clicks on a page, ad or email and dividing it by the number of times that it was shown. Essentially, it’s clicks divided by impressions, before you multiply that number by 100.
A “good” click-through rate can vary based on the industry that you’re in as well as what you’re trying to track. On average, a good CTR ranges from 2% to 5%, especially for emails. A good score for Google Ads should lean a bit closer to 5%. The highest CTRs tend to come from YouTube. If your company uses YouTube in your marketing strategy, then a good CTR can be up to 20%.
Industries with the lowest average CTR:
- Tech — 2.09%
- B2B — 2.41%
- Consumer services — 2.41%
Industries with the highest average CTR:
- Advocacy — 4.41%
- Travel and hospitality — 4.68%
- Dating and personals — 6.05%
How does your CTR affect your marketing strategy?
Analytics are everything when it comes to marketing. The goal is to capitalize on what’s working and tweaking what isn’t. By learning about the role that CTR plays in your marketing success, you can ensure that you’re giving it the right amount of time and attention.
Here are a few reasons why CTR is important for marketing:
- Shows relevancy — Making relevant content and emails is one of the key ingredients in successful campaigns. The goal is to spark the interest of the user so that they engage with your effort and complete a conversion. If you’re not making content that appeals to them, you’re likely to have a low click-through rate, gearing closer to 2% or below. Having relevant content means that it appeals to the current needs and interests of the user.
- Helps you understand your demographic — Branching off the previous point, tracking your CTR enables you to home in on what your target audience is truly interested in. For example, if you have a low CTR for an informative email but a high CTR for a funny email, that can give you a better insight into the types of content that appeals to them. You’re able to personalize your marketing efforts by analyzing what users are actually engaging with.
- Impacts SEO — When it comes to search engine optimization (SEO) , the search engine algorithm takes your engagement and relevance into consideration when ranking content and sites for result pages. Links with high CTRs are likely to have high rankings for relevant keywords, as they are considered high quality and engaging. By analyzing your CTR, you can determine how you can tweak efforts that will put you high up on relevant search engine result pages.
At BURG+CO., we understand the importance of CTR, and we want to make sure that you do as well. Not only can we help you analyze the results of your analytics, but we can also help you strategize on how you can boost that number, leading to higher engagement and conversion rates.
Want to attract new visitors to your website for a good click-through rate? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
