When it comes to owning a business, success can look different for everyone. However, growing your business and increasing your revenue are common long-term goals. If you want to achieve those goals, then you can’t settle or stay complacent. You can take your business to the next level in a variety of ways, but we’re here to focus on search engine optimization (SEO).
SEO refers to the practice of boosting traffic to your site and content by ranking on search engine result pages (SERPs) for relevant keywords. But the impact of SEO goes far beyond just gaining traffic for your site. With the right SEO strategies and the proper utilization of digital marketing, you can help your business reach — or surpass — your expectations.
Read on to learn about how SEO helps your business achieve long-term success.
Why SEO is important for business
SEO has become a staple for many marketing strategies, as it harnesses the power of digital marketing and search engines to guide people to your business.
The benefits of SEO for your business shouldn’t be underestimated. By learning about how SEO can help your business with your short- and long-term goals, you can make sure that you’re incorporating it into your marketing strategy. Incorporating SEO does the following
- Increases brand awareness — For your business to grow, people need to know who you are in the first place. You want your brand to stay on their mind long after they come across your name online. By ranking well on relevant SERPs, you can increase your visibility to potential customers. For example, if your health clinic’s name is the first thing a person sees for “back pain relief near me,” they are likely to think about you when it’s time to make a purchase decision.
- Builds trust and credibility — We always hear, “Don’t trust everything you see on the internet.” While that may be true for internet gossip and conspiracy theories, SEO helps people feel confident in putting their trust in high-ranking results. The search engine algorithm considers high-quality content with links to be trustworthy, credible sources for relevant information. By being established as a credible business, you’re also being seen as an authoritative voice in your field.
- Gives you a competitive edge — The only way for you to be the best is if you have beat the best. If you outperform a competitor for a relevant keyword, that puts you in a better position if a person is trying to compare you two for a purchasing decision. You’re also able to analyze your competitors’ SEO strategies so that you can find the gaps in their keyword research and capitalize on their weaknesses.
- Increases quality lead conversion — Getting any sort of lead is a good thing. However, if you’re not using SEO to target the right demographic, it may be difficult to increase conversions from users who are genuinely interested in your product or service. If you’re ranking for a question about a specific issue that your target customer may be experiencing, then you know that a conversion from them is likely to result in revenue.
Analytics help you continuously improve
No one is perfect, and there is always room to improve. Tracking analytics is an essential part of SEO efforts. By seeing how important metrics change over time, such as traffic, bounce rates, engagement and conversions, you can make tweaks as necessary. By seeing what works, and what doesn’t, you’re able to optimize the strengths and adjust the weak spots for the best results possible.
At BURG+CO., SEO is our bread and butter. We understand the importance of SEO for business growth and what it takes to get the results you’re looking for. We’ll collaborate to strategize the best SEO practices for your overall goals.
Want to attract new visitors to your website with SEO? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
