Chiropractors are all about making sure that people don’t let persistent back or neck pain impact their everyday activities. However, people won’t be able to get the pain relief they need from chiropractors if they can’t find a clinic in the first place. That’s where search engine optimization (SEO) comes in.
SEO can be helpful for marketing any type of healthcare, including chiropractic. For chiropractors, SEO can help you boost many digital metrics that can help your practice grow and thrive, from engagement to patient acquisition. If you’re unsure about how chiropractic clinics can benefit from the marketing approach, we’re here to lay out the reasons why it’s worth incorporating into your strategy.
5 reasons why SEO works for chiropractors
Your main focus as a chiropractor is giving the highest-quality care possible. However, you can’t ignore the impact of digital marketing on your practice. Without it, people may not be able to find your website or learn about the treatment you can provide. That’s why SEO is so important. SEO is a type of digital marketing that helps your site rank high on search engine results pages (SERPs) for relevant keywords.
SEO is helpful for any and every business — here are five reasons that it’s particularly effective for chiropractors:
- Helps reach local patients — Every type of medical practice benefits from SEO in a local community. Everyone wants to find a healthcare provider in their area for any need they may have. That includes a chiropractor for chronic back or neck pain. Local SEO strategies, such as keyword research for particular cities, can help a clinic appear on the SERPs for what people in their surrounding areas are looking for. By gearing your marketing efforts toward locals, your clinic can increase website traffic, engagement and conversions.
- Increases patient appointments — One of the main goals of SEO is to encourage conversions that will lead to people booking appointments with your chiropractic clinic. When a person is searching online for a chiropractic clinic in their area, it’s likely because they are looking to have an appointment in the near future. That means that if they see your name toward the top of the search results, they are likely to already be moving along their patient journey in hopes of finding relief from their issues.
- Gives a competitive edge — The number of results that can come up for chiropractic keywords can be overwhelming for a user, which is why it’s not uncommon to click on the first or second organic search result without much scrolling. There’s a real advantage to ranking high on SERPs due to having a site and content that appeal to the algorithm. Your site is seen as being “above” others, meaning that you’re gaining a competitive edge over the results underneath yours.
- Provides important, targeted information — While almost any fact that you can think of can be found with just a few clicks on a keyboard, health information is one of the most common types of inquiries. In fact, approximately 7% of all Google searches are health related. As a chiropractor, you can use SEO to share essential information that can make people’s lives better. And by using keyword research in your content, you’ll help your site be found by people who are actively searching for chiropractic content.
- Boosts credibility as a healthcare provider — People want the best of the best, especially when it relates to their healthcare. SEO helps you to build credibility as an authority in the chiropractic space due to brand visibility, backlinks and reviews. Without credibility that’s evident through your online presence, potential patients might not be willing to trust you enough to adjust their joints and break up their tight muscles.
If you’re a chiropractor and you want to boost your clinic’s digital marketing efforts, BURG+CO. is here to help. Our SEO services are meant to help healthcare professionals like you get the website traffic, engagement and conversions that you’re striving for.
Want to attract new patients to your chiropractic website with SEO? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.