Strategizing is always a multifaceted process, regardless of what the strategy is being created for. If you’re in the business-to-business (B2B) industry, there are many different strategies that you have to implement throughout the year, from innovation and market research to networking and budgeting. One strategy that shouldn’t be overlooked is search engine optimization (SEO).
If you have a B2B company, an effective SEO strategy can help you reach your intended demographic, increase your brand awareness and boost website traffic by ranking high on search engine result pages. So what should that SEO strategy involve? Read on to learn what should be included in an effective B2B SEO strategy.
What you should incorporate into your SEO strategy for a B2B business
Strategies should never be copy and paste. Every company has different goals, resources and challenges that should be acknowledged while creating one. And while no two strategies are the same, there are a few things that should be included in every B2B SEO strategy. By learning about the basic components to consider, you can ensure that you’re not overlooking pivotal aspects of an effective process.
Here are a few things that every basic B2B SEO strategy should include:
- Complete an audit — Before you figure out how to improve your SEO performance, you have to take a look at your current standings. Be sure to complete an SEO audit that will give you an understanding of the strengths that you can capitalize on, as well as the weaknesses that can be tweaked. By starting your strategy off with an audit, you can build a foundation for the rest.
- Do targeted keyword research — SEO is all about getting your site and content to rank as high as possible on search engine result pages for relevant keywords. That’s why keyword research is a pillar of every SEO strategy. When it comes to B2B businesses, it’s important that you’re targeting keywords for the right demographic. While B2C businesses focus on keywords that will target consumers for their particular niche, B2B keyword research revolves around piquing the interest of decision-makers.
- Create content — Your website holds a lot of SEO potential, and so does the content that you put on that site, as well as content used for other distribution channels. Your strategy should consider which type of content creation is the most effective for your target demographic. When you’re trying to appeal to other businesses, effective content can include long-form blog posts that can be shared on LinkedIn, e-books and informative YouTube videos. Content creation works to increase engagement and conversion rates.
- Build backlinks — B2B relationships are all about building networks of trustworthy sources in the industry. When it comes to SEO, backlinks are a significant contributing factor to your keyword rankings. A backlink refers to a link to your site or content from another source. For B2B businesses, backlinks help to establish your credibility in the eyes of another source, which can have a domino effect for other potential business owners who are viewing the content.
- Utilize Google Analytics — A marketing strategy is only effective if the results are tracked so that changes can be made accordingly. That’s why every SEO strategy should include using Google Analytics to track the performance of marketing efforts. By looking at how metrics, such as engagement and conversions, change over time, you’ll be able to see what’s working, and what isn’t.
At BURG+CO., we understand what it takes to design an SEO strategy that helps you get the results that you want. We want to make sure that your B2B SEO strategy covers all the bases. We’ll collaborate with your team to make sure that you create a strategy that’s actionable and goal oriented. From an SEO audit to tracking analytics, we’ll be with you every step of the way.
Want to attract new visitors to your website using a B2B SEO strategy? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
