While search engine optimization, or SEO, focuses on your clinic’s website performance, various distribution channels, including social media, can also influence it—especially YouTube.
In data taken from 2022, there are approximately 500 hours of video uploaded to YouTube every minute, adding up to hundreds of millions in total. Many people only associate the platform with videos about reviewing makeup, streaming video games and learning how to change a tire. But it can also be a way to support your SEO efforts and attract more site traffic, which may contribute to increased patient interest.
Read on to learn the ins and outs of using video content for your SEO strategy.
Benefits of using YouTube for SEO
When there are so many different types of content that you can use as part of your SEO strategy, it’s important to know how YouTube content can stand apart from the rest.
If you own a healthcare clinic, here are a few benefits that you can gain from incorporating YouTube content into your SEO approach:
- Broadening the reach of your content for increased brand visibility
- Strengthening credibility by showcasing expertise in an easy-to-understand format
- Engaging with your patients through the comments
- Gaining insight into patient interests and content preferences by monitoring likes and reading comments
- Gaining qualified leads by creating content that the patient is actively searching for
YouTube SEO optimization tips for clinics
If you’re trying to figure out the best ways to use video content on YouTube for your clinic’s SEO, here are a few tips to keep in mind:
1. Post regular content
Consistency is key in every type of digital marketing. Consistent content not only shows the algorithm your relevancy, but it also helps to build trust with your patients and keep your brand on their mind.
Posting regular content to YouTube also allows you to mix up the format and see what works best for your target audience. Here are a few video topic options worth testing out:
- Guided exercises for a particular area of pain
- Sharing general wellness tips or educational content for managing minor symptoms at home
- Behind-the-scenes videos, such as an office tour or technology tutorials
2. Analyze metrics and feedback
There are a variety of different metrics that can be specifically measured on YouTube, such as click-through rate and average watch duration. By analyzing these metrics, and seeing how they impact your organic traffic, you can gain a better understanding of what’s working and what isn’t.
One of the best parts about using YouTube for your clinic is that it gives patients a space to share their feedback directly with you through the comments. This can be anything from letting you know if they liked the video to what they would like to see next. You can respond to the feedback, answer questions and apply relevant feedback to future videos.
3. Encourage viewer engagement
Beyond using comments as a way to leave opinions about a video, YouTube has plenty of opportunities to engage with your audience, which can help boost your SEO performance while strengthening the patient-provider relationship.
Try to encourage viewers to interact with the content by liking it or sharing the video to their own socials. You can also ask them to subscribe to your clinic’s channel so that they are always seeing the newest content from you.
You can encourage engagement either by mentioning potential actions in the video, or putting them as calls to action in the descriptions. You can also use the videos to complement blog articles on your site by linking the page in the description or embedding the video directly into the article.
4. Utilize and optimize YouTube shorts
A YouTube short is a feature on the platform that allows you to make short-form vertical videos that are no longer than three minutes. They can work as a way to help people discover your brand, provide easy-to-digest content and pique their interest for your longer videos.
You can optimize these shorts by creating engaging titles based on keyword research and including compelling calls to action in the captions.
Want to attract new patients to your website using YouTube optimization for SEO? BURG+CO. can help
YouTube isn’t just for videos of pandas rolling down a hill or finding a recipe to mix up your family dinners. When you use it as a digital marketing tool, it can boost your SEO metrics for site traffic, conversions and quality lead generation. At BURG+CO., we can help you optimize your YouTube content to get the views, shares and likes that can help your clinic’s overall online growth.
Our team has years of experience in helping healthcare brands improve their digital presence to attract new patients and retain existing ones. If you’re looking to perform better in search engine results and attract more potential patients to your site, we’re ready to talk to you to see how we can help.
Discover the difference a strategic digital marketing partner can make. Schedule your complimentary consultation with BURG+CO. now.
