Nearly everything typed into a search engine is a keyword in one way or another. Without keywords, search engine optimization (SEO) doesn’t really work. Search engine optimization centers on having your site’s content rank high for relevant keywords. For example, if you own a physician’s office, when someone searches up a keyword like “healthcare facility near me,” you want to pop up high on the list. However, working with keywords for SEO performance isn’t as straightforward as it may seem.
Keyword density refers to the percentage that one keyword appears on a web page. It requires math to figure out: Take the total word count, divide it by how often the keyword appears, then multiply that number to see the keyword density ratio. The good news is that there are plenty of tools to do that math for you.
In this article, we’ll talk about why keyword density is important for SEO as well as keyword density-checking tools worth trying.
Why you should use keyword density-checking tools for SEO (and 4 ones to try)
Keyword density showcases your web page’s relevancy to the search engine algorithm. If a keyword is used multiple times, the content will likely align well with what the user is looking for. However, keyword density tools can also help you prevent “keyword stuffing,” which is looked down upon by the algorithm and may affect your ranking. Keyword stuffing essentially means overloading the web page by using the keyword too much for the sake of trying to rank high.
Experts normally suggest having a keyword density of 1%-2%. That means using the keyword once or twice per every 100 words.
As we said, calculating your keyword density is simply an equation. However, the right tools can help you in more ways than just that.
Here are four keyword density-checking tools for better SEO-optimized blog content:
- SE Ranking — Free keyword density checks from URL and text:
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- Search for up to 10 keywords
- Can adapt for desktop or mobile
- Enter up to three URLS at once
- Check search engine results page (SERP) keyword density for competitors for a cost
- SEO Review Tools — Keyword density is just one of many free SEO tools on this site:
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- Checks for one-, two- or three-word combinations
- Shows both frequency (number of keyword appearances) and density
- Doesn’t count title tag, meta description or meta keyword
- Stop words (insignificant words) are removed from analysis
- CheckSERP — Counts keyword density for up to four-word terms:
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- Includes checking for the keyword in the meta title and description
- Stop word minimum-length limitation can be implemented
- URL or text input can be checked
- Can choose particular stop words that can be filtered
- SEO Scout — Combination word count and keyword density tool:
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- Checks reading ease and grade level
- In-depth content analysis, including character length and lexical density
- Uses emojis to rate sentiment
- Include or exclude specific filtering words
The keyword density of your content might sound like a minor aspect to consider, but it shouldn’t be overlooked. If you don’t mention the targeted keyword enough or it’s there way too much, it can reflect poorly on your SEO performance. That’s why you should utilize these helpful keyword density tools. With just a few clicks, you can make sure that your content is ready for the algorithm.
At BURG+CO., our content team covers all the bases. We often use tools to check for keyword density before sending content back to our clients. It’s just one of the many types of tools we utilize to create high-quality content that will rank well and move your bottom line. We understand the search engine algorithm and what it takes for your content to succeed — from the big stuff, like an engaging title, to the minor details, like checking for keyword density.
Want to attract new visitors to your website with content that has the right keyword density? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
