The essential role SEO marketing can play in getting qualified leads

The essential role SEO marketing can play in getting qualified leads

marketing qualified leads,what is a marketing qualified lead,how to get marketing qualified leads

We’re all guilty of window shopping, especially with the overwhelming amount of online shopping sites that we have access to at any given time. You’ve likely added things to your Amazon cart, just to leave them there without any intent to buy them. However, as a business owner, the goal is to actually move potential customers along to making a purchase.

Getting a lead is one thing, but getting a qualified lead is another. While the goal is to reach as many potential customers as possible, you want to focus on those who would actually gain value from your business. 

Read on to learn about the basics of qualified marketing leads and how to utilize search engine optimization (SEO) marketing efforts to get them.

What to know about qualified marketing leads

There are some people who are more likely to become customers than others. A qualified marketing lead is a person who shows interest in your company by engaging with your marketing efforts, and who is more inclined to become a customer than others. 

A business should have criteria for its target demographic. When a lead fits those criteria, it can be known as a qualified marketing lead that would likely have a positive response to further efforts that lead to a conversion. 

A potential customer may be considered a qualified marketing lead if they:

  • Visit the website more than once
  • Open email campaigns
  • Subscribe to a newsletter
  • Engage with your social media
  • Submit their contact information

These criteria show that the person is already in the sales funnel and that the right marketing efforts, such as email reminders and special offers, can continue to move them down the funnel. 

How SEO marketing can help you get qualified marketing leads

Now that we’ve talked about what qualified marketing leads are, let’s dive into how SEO marketing can help you get them. 

Search engine optimization marketing works to help your site rank high on relevant search engine result pages. It can result in a boost in website traffic, click-through rates and conversions. Marketing that’s geared toward organic searches can help you gain qualified marketing leads in a variety of ways, including: 

  • Targeting specific demographics — Generating qualified leads means that you’re appealing to the right audience with your marketing efforts, including your SEO strategy. When you’re ranking high on result pages for keywords, you’re being seen by people who are trying to find answers to a question or information about a topic that’s relevant to their interests and issues. Your target demographics are likely to become qualified leads.
  • Boosting brand awareness — A customer turns to a qualified lead once you pique their interest enough to finally make a purchase. With SEO, you’re working to be the top result, in which your site is the first thing that people see for relevant keywords. This means that people see your brand name and will recognize it. They will gain awareness of your brand and how you can provide them with value when the time comes.
  • Prioritizing the site’s user experience — There are many factors of your website that contribute to your search engine optimization performance, including user experience. It’s important that the search engine algorithm sees your site as user friendly. This involves having easy navigation, no spelling or grammatical errors, accessibility, and fast-loading pages.

At BURG+CO., we pride ourselves on making sure that you attract not only leads with your marketing, but qualified leads that are likely to bring revenue. We’ll help you design a strategy that will help drive your analytics, including lead generation. From running an SEO audit for your page loading speed to keyword research from your target demographic, we’ll help you attract potential leads and boost conversions to turn them into paying customers.

Want to attract new qualified leads to your website with marketing? BURG+CO. can help

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.

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